mbfinotti/advertising-skills

1728

ad-creative-brief Turn a campaign goal and an audience insight into a structured creative brief a designer, video editor, or UGC creato…

mbfinotti/advertising-skills

12.3K

1731

ad-creative-test-plan Design a pre-launch ad creative test plan - falsifiable hypothesis, isolation level, test cells with per-cell budgets…

mbfinotti/advertising-skills

12.3K

1733

ad-conversion-tracking Verify that conversion events are correctly configured, firing once, and deduplicated before a paid campaign launches…

mbfinotti/advertising-skills

12.3K

1734

ad-swipe-file Build and maintain a competitor swipe file - competitors' currently-running ads collected into a categorised, queryab…

mbfinotti/advertising-skills

12.3K

1735

ad-budget-pacing Track daily and weekly spend against a single campaign or account budget and flag under-pacing or over-pacing before …

mbfinotti/advertising-skills

12.3K

1737

paid-media-scaling Decide when a proven paid campaign has earned a budget increase, how large each step should be, how the ramp sequence…

mbfinotti/advertising-skills

12.3K

1738

ad-account-diagnostic Diagnose the root cause of an underperforming paid ad account - why the ads stopped working, why CPA went up, why ROA…

mbfinotti/advertising-skills

12.3K

1739

ad-spend-allocation Split a fixed total paid-media budget across campaigns, platforms, funnel stages, and audiences based on expected mar…

mbfinotti/advertising-skills

12.3K

1741

ad-audience-targeting Turn a business's ICP and buying signals into a layered ad audience targeting plan - cold/broad prospecting, interest…

mbfinotti/advertising-skills

12.3K

1740

ad-spend-guardrails Set the organisation's top-level paid-media spend guardrails as written policy - maximum allowable CAC, minimum ROAS/…

mbfinotti/advertising-skills

12.3K

1742

ad-creative-fatigue Decide whether a running ad creative is genuinely wearing out, or whether a confounder - budget change, learning-phas…

mbfinotti/advertising-skills

12.3K

1744

lookalike-audience-seeds Select and size the seed customer list behind a lookalike, similar, or value-based audience - which customers to uplo…

mbfinotti/advertising-skills

12.2K

1745

advertising-kickoff Before starting any paid advertising work, before each recurring advertising review, and whenever routing is unclear,…

mbfinotti/advertising-skills

12.2K

1746

retargeting-funnel Design a multi-stage retargeting sequence from a site's own funnel data - recency windows and behavioural-depth tiers…

mbfinotti/advertising-skills

12.2K

1748

ad-platform-selection Decide which paid channel families fit a business's economics, audience, funnel stage, and budget at campaign setup -…

mbfinotti/advertising-skills

12.2K

1751

cac-roas-benchmark Compute a business's CAC and ROAS family metrics from real spend and outcome data, then judge whether the spend is he…

mbfinotti/advertising-skills

12.2K

1753

ad-attribution-gap Quantify and explain the discrepancy between ad platform reporting, an analytics tool, and the source of truth (CRM o…

mbfinotti/advertising-skills

12.2K

1754

advertising-career Plan and advance a paid-advertising career from the candidate side - media buyer, performance marketer, PPC specialis…

mbfinotti/advertising-skills

12.2K

1755

ad-negative-keywords Build and maintain negative keyword lists from search term reports to cut wasted ad spend in paid search - n-gram que…

mbfinotti/advertising-skills

12.2K

1757

ad-buyer-group-mapper Map the likely buying committee for an offer, deal size, and industry, and give each role a messaging angle plus the …

mbfinotti/advertising-skills

12.2K

1758

paid-landing-page-audit Audit a landing page receiving paid traffic against post-click conversion best practice and return a prioritised fix …

mbfinotti/advertising-skills

12.2K

1761

advertising-radar Build a personalised, time-budgeted watch list of paid-advertising information sources - PPC and paid-social podcasts…

mbfinotti/advertising-skills

12.2K

1762

advertising-hiring Build the complete hiring packet for a paid-advertising role - the rung decision (media buyer vs performance marketer…

mbfinotti/advertising-skills

12.2K

1768

ad-bidding-strategy Choose the bidding policy per platform and goal - manual vs automated, cost-goal vs value/return-goal, when to switch…

mbfinotti/advertising-skills

12.1K

1771

ad-hook-analyzer Score and force-rank the openings of candidate video ads - from a script, transcript, storyboard, shot list, or a des…

mbfinotti/advertising-skills

12.1K

1776

ugc-ad-scripts Turn a product brief and target audience into UGC-style short-form video ad scripts a creator can film - hook, body, …

mbfinotti/advertising-skills

12K

1785

ad-format-fit Flag ad formats that are a poor fit or commonly misused for a given objective and platform - formats the objective do…

mbfinotti/advertising-skills

11.9K

1787

ad-copy-variants Turn one core value proposition into genuinely distinct ad copy variants - headline, primary text, description, and C…

mbfinotti/advertising-skills

11.9K

1789

conversational-ad-copy Adapt ad messaging for conversational and AI-answer ad surfaces - the one-shot, context-aware ad occupying a single r…

mbfinotti/advertising-skills

11.9K

1793

ad-campaign-consolidation Evaluate a fragmented paid-ads account and recommend which campaigns and ad sets to merge, which splits to preserve, …

mbfinotti/advertising-skills

11.8K

1795

thought-leadership-ads Plan a campaign that promotes an executive's or founder's existing organic posts as paid person-fronted ads - post se…

mbfinotti/advertising-skills

11.8K