mbfinotti/advertising-skills

ad-spend-allocation

Split a fixed total paid-media budget across campaigns, platforms, funnel stages, and audiences based on expected marginal return - the monthly or quarterly reallocation decision, for B2B and B2C. Use whenever the user asks how to split an ad budget, which channel or campaign should get more money, how to reallocate spend, how much to put behind prospecting vs retargeting, or mentions a portfolio split, marginal return, or diminishing returns - even if they never say 'allocation'. Do NOT use to raise the total budget on a proven campaign (mbfinotti/advertising-skills@paid-media-scaling), to track daily spend against a set budget (mbfinotti/advertising-skills@ad-budget-pacing), or to pick channels at setup (mbfinotti/advertising-skills@ad-platform-selection).