mbfinotti/advertising-skills
ad-bidding-strategy
Choose the bidding policy per platform and goal - manual vs automated, cost-goal vs value/return-goal, when to switch, and how to set and move the target - written up as a policy with an evaluation window, change discipline, and a rollback trigger. Use whenever the user mentions a bid strategy, target CPA or target ROAS, smart or automated bidding, bid cap vs cost cap, portfolio bid strategies, seasonal bid adjustments, value-based bidding readiness, or delivery collapsing after a target change - even if they never say 'bidding'. Covers B2B and B2C. Do NOT use to split budgets across campaigns (mbfinotti/advertising-skills@ad-spend-allocation) or to track spend against a budget (mbfinotti/advertising-skills@ad-budget-pacing).
Installation
npx skills add https://github.com/mbfinotti/advertising-skills
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npx skills add mbfinotti/advertising-skills
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Agent compatibility
Declared targets from SKILL.md / docs. Unmarked agents are not listed — the skill may still install via the CLI.