mbfinotti/advertising-skills

ad-platform-selection

Decide which paid channel families fit a business's economics, audience, funnel stage, and budget at campaign setup - paid search, paid social, short-form video, connected TV, native/discovery, retail media, programmatic display, podcast/audio, paid review listings, B2B professional networks - including whether each is affordable against allowable CAC and payback. Use whenever the user asks where to spend a new ad budget, which platform to advertise on, how to build a paid channel mix, whether a channel is worth trying, or compares two ad channels - even if they never say 'channel selection'. Covers B2B and B2C. Do NOT use to split an ongoing budget across existing campaigns - use mbfinotti/advertising-skills@ad-spend-allocation instead.