mbfinotti/advertising-skills

ad-attribution-gap

Quantify and explain the discrepancy between ad platform reporting, an analytics tool, and the source of truth (CRM or order system), classifying every unit of the gap as timing, definitional, or unexplained residual. Use whenever the user says the numbers don't match, that the platform reports more conversions or revenue than the CRM or order system, or mentions cross-platform reconciliation, double-counted conversions, an attribution discrepancy, or asks whether a reporting gap is normal - even if they never say 'attribution'. Covers B2B (CRM-anchored) and B2C/ecommerce (order-system-anchored). Do NOT use to fix broken or missing tracking - use mbfinotti/advertising-skills@ad-conversion-tracking instead.