mbfinotti/advertising-skills
ad-spend-guardrails
Set the organisation's top-level paid-media spend guardrails as written policy - maximum allowable CAC, minimum ROAS/MER floor, kill-switch thresholds, counter-metrics, who owns them and who may override them - each derived from contribution margin, payback, and cash runway rather than inherited from a dashboard. Use whenever the user asks what CAC they can afford, mentions a ROAS floor, spend guardrails, a kill switch, when to stop spending, or who approves a budget increase - even if they never say 'guardrails'. Covers B2B and B2C. Do NOT use to judge whether current CAC/ROAS is actually good (mbfinotti/advertising-skills@cac-roas-benchmark) or to monitor daily pacing (mbfinotti/advertising-skills@ad-budget-pacing).
Installation
npx skills add https://github.com/mbfinotti/advertising-skills
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Agent compatibility
Declared targets from SKILL.md / docs. Unmarked agents are not listed — the skill may still install via the CLI.