thatrebeccarae/claude-marketing

programmatic-seo

Template-based page generation at scale for SEO. Data-driven content, internal linking architecture, and automated optimization for large-scale content operations. Use when the user asks about programmatic SEO, pSEO, scaled content, template pages, or automated page generation.

First seen Apr 8, 2026

Installation

$ npx skills add thatrebeccarae/claude-marketing --skill programmatic-seo

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More details

Agent compatibility

Declared targets from SKILL.md / docs. Unmarked agents are not listed — the skill may still install via the CLI.

Claude Code Declared
Cursor Not declared
Codex Not declared
GitHub Copilot Not declared
Windsurf Not declared
Gemini CLI Not declared
Cline Not declared
OpenCode Not declared

Repository health

Stars 133
License LICENSE
Default branch main
Open issues 0
Status Active

Skill metadata

Parsed from SKILL.md frontmatter.

Version1.0.0
LicenseMIT
Declared agents claude-code
More metadata
version
1.0.0
category
seo
domain
programmatic-seo
updated
2026-03-18
tested
2026-03-18
tested_with
Claude Code v2.1

Package contents

Files included with this skill beyond the listing page.

  • skill md SKILL.md 5,152 B
  • docs SUMMARY.md 302 B

History

  1. First seen on skills.sh
  2. First recorded snapshot · 78 installs

SKILL.md

Programmatic SEO

Generate thousands of targeted pages from data templates at scale.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/programmatic-seo ~/.claude/skills/

What Is Programmatic SEO

Creating large numbers of search-optimized pages from structured data + templates. Instead of writing each page manually, you define a template and populate it with data variations.

Examples of successful pSEO:

  • Zapier: "[App A] + [App B] integrations" (25,000+ pages)
  • Wise: "[Currency A] to [Currency B]" exchange rate pages
  • NomadList: "[City] for digital nomads" with cost/weather/internet data
  • Yelp: "[Business type] near [location]" listing pages
  • Canva: "[Template type] templates" design pages

Use Cases

Pattern Template Data Source Pages
Integration pages "[Your product] + [Partner]" Partner/integration list 100-5,000
Location pages "[Service] in [City/State]" Location database 500-50,000
Comparison pages "[Your product] vs [Competitor]" Competitor list 20-200
Glossary/definitions "What is [Term]?" Industry term database 200-2,000
Template/example pages "[Type] template" or "[Type] examples" Template library 100-1,000
Tool pages "[Metric] calculator" Calculator variations 50-500
Stats pages "[Topic] statistics [Year]" Data sources 50-500

Template Design

Page Template Structure

[H1: Dynamic title with primary keyword]
[Intro paragraph: 2-3 sentences with entity-specific context]
[Key data section: structured data unique to this entity]
[Comparison or context section: how this entity relates to others]
[FAQ section: 3-5 entity-specific questions]
[Related pages: internal links to related entities]
[CTA: conversion action relevant to search intent]

Quality Requirements

Every programmatic page MUST have:

  1. Unique title tag — not just "[Entity] | Site Name"
  2. Unique meta description — entity-specific, not templated
  3. Unique introductory content — at least 2-3 sentences unique per page
  4. Unique data — entity-specific numbers, facts, or comparisons
  5. Internal links — contextual links to related pages and hub pages
  6. Schema markup — appropriate structured data per page type

Anti-Patterns (Google Will Penalize)

  1. Doorway pages — thin pages with no unique value, just keyword variations
  2. Duplicate content — same paragraph on every page with only entity name swapped
  3. No user value — page exists for search engines, not humans
  4. Orphaned pages — no internal links pointing to them
  5. Auto-generated gibberish — AI-generated content without quality review

Internal Linking Architecture

Hub-and-Spoke Model

Hub page: "[Category] Guide" (high authority)
  └── Spoke 1: "[Entity A] in [Category]"
  └── Spoke 2: "[Entity B] in [Category]"
  └── Spoke 3: "[Entity C] in [Category]"
  (Each spoke links back to hub and to 3-5 related spokes)

Cross-Linking Rules

  • Every programmatic page links to its hub page
  • Every programmatic page links to 3-5 related pages
  • Hub pages link to top 10-20 programmatic pages
  • Related pages are based on semantic similarity, not alphabetical
  • Use descriptive anchor text (not "click here" or entity name only)

Technical Implementation

Approach Best For Stack
Static Site Generation (SSG) <10,000 pages, infrequent data updates Next.js, Astro, Hugo
Incremental Static Regeneration (ISR) 10,000-100,000 pages, periodic updates Next.js
Server-Side Rendering (SSR) Dynamic data, real-time pricing Next.js, Nuxt
Database-driven CMS Non-technical team needs to manage WordPress + custom post types

Indexation Management

  • Generate XML sitemap with all programmatic pages
  • Submit sitemap to Google Search Console
  • Monitor Index Coverage report for errors
  • Use noindex on thin pages until they have sufficient content
  • Set crawl rate appropriately (avoid overwhelming your server)
  • Monitor crawl budget usage via server logs

Integration with Other Skills

  • technical-seo-audit — Audit programmatic page health (indexation, speed, schema)
  • schema-markup-generator — Generate appropriate schema per page type
  • aeo-geo-optimizer — Optimize programmatic pages for AI citation
  • seo-content-writer — Enhance template content quality