SkillsAdd

thatrebeccarae/claude-marketing

tiktok-ads

TikTok Ads platform expertise. Audit campaigns, creative strategy, audience targeting, Spark Ads, TikTok Shop integration, pixel/Events API setup, and performance optimization. Use when the user asks about TikTok advertising, short-form video ads, TikTok Shop, Spark Ads, or social commerce advertising.

First seen Apr 8, 2026

Installation

$ npx skills add thatrebeccarae/claude-marketing --skill tiktok-ads
View on skills.sh ↗ GitHub repository ↗

Summary

  • TikTok Ads platform expertise.
  • Audit campaigns, creative strategy, audience targeting, Spark Ads, TikTok Shop integration, pixel/Events API setup, and performance optimization.
  • Use when the user asks about TikTok advertising, short-form video ads, TikTok Shop, Spark Ads, or social commerce advertising.

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Also in this package

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npx skills add thatrebeccarae/claude-marketing
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More details

Agent compatibility

Declared targets from SKILL.md / docs. Unmarked agents are not listed — the skill may still install via the CLI.

Claude Code Declared
Cursor Not declared
Codex Not declared
GitHub Copilot Not declared
Windsurf Not declared
Gemini CLI Not declared
Cline Not declared
OpenCode Not declared

Repository health

Stars 133
License LICENSE
Default branch main
Open issues 0
Status Active

Skill metadata

Parsed from SKILL.md frontmatter.

Version1.0.0
LicenseMIT
Declared agents claude-code
More metadata
version
1.0.0
category
paid-media
domain
tiktok-ads
updated
2026-03-18
tested
2026-03-18
tested_with
Claude Code v2.1

Package contents

Files included with this skill beyond the listing page.

  • skill md SKILL.md 5,717 B
  • docs SUMMARY.md 321 B

History

  1. First seen on skills.sh
  2. First recorded snapshot · 89 installs

SKILL.md

TikTok Ads

TikTok advertising — campaigns, creative, targeting, Spark Ads, Shop integration, and measurement.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/tiktok-ads ~/.claude/skills/

Campaign Objectives

Objective Optimization Goal Best For
Reach Maximum impressions Brand awareness, launches
Traffic Link clicks Blog, landing page visits
Video Views 6s or 2s views Content promotion, retargeting pools
Community Interaction Followers, profile visits Account growth
Lead Generation In-app form submissions B2C lead capture
App Promotion Installs, in-app events Mobile app growth
Website Conversions Purchase, signup, add-to-cart E-commerce, SaaS
Product Sales (Shop) TikTok Shop purchases Social commerce

Ad Formats

Format Specs Best For
In-Feed Ads 9:16 vertical, 5-60s, sound on Standard performance ads
Spark Ads Boost organic posts (yours or creators) Authenticity, social proof
TopView Full-screen on app open, up to 60s Maximum reach, launches
Branded Hashtag Challenge Custom hashtag + landing page UGC, viral campaigns
Branded Effects Custom AR filters/stickers Interactive engagement
Collection Ads Product cards below video E-commerce browsing
Dynamic Showcase Ads (DSA) Auto-generated from catalog Retargeting, catalog scale
TikTok Shop Ads Video Shopping Ads, Live Shopping Direct social commerce

Creative Best Practices

The TikTok Creative Formula

Hook (0-3s) → Value/Story (3-15s) → CTA (last 3s)
  1. Hook in first 3 seconds — the scroll-stopping moment. Use text overlay, unexpected visual, or direct address ("Stop scrolling if you...")
  2. Native aesthetic — look like a TikTok, not an ad. Phone-shot, real people, trending sounds
  3. Sound on — 93% of TikTok is consumed with sound. Music and voiceover are critical
  4. Vertical video — 9:16 only. Never letterboxed horizontal
  5. Text overlays — 73% of top-performing ads use on-screen text
  6. Fast pacing — Cut every 2-3 seconds. Static shots die
  7. Creator-led > brand-polished — UGC-style consistently outperforms studio creative

Creative Fatigue

  • Refresh every 7-14 days (TikTok audiences fatigue 2-3x faster than Meta)
  • Maintain 3-5 active creatives per ad group
  • Test new hooks on proven body/CTA structures
  • Monitor frequency: >3 weekly = fatigue risk

Targeting

Interest & Behavior

  • Interest categories (broader, for prospecting)
  • Video interaction (liked, commented, shared similar content)
  • Creator interaction (followed similar creators)
  • Hashtag interaction (engaged with relevant hashtags)

Custom Audiences

  • Website traffic (Pixel)
  • App activity
  • Customer file (email/phone upload)
  • Engagement (video views, ad interaction, profile visits)
  • TikTok Shop (shoppers, cart abandoners)

Lookalike Audiences

  • Based on any custom audience source
  • Broad/Narrow/Balanced options
  • Minimum source: 1,000 users

Smart Targeting

  • Automatic audience expansion when optimization allows
  • Works well for conversion campaigns with sufficient data
  • Requires 50+ conversions per week for optimal learning

Benchmarks

Metric Good Average Poor
CTR (In-Feed) >1.5% 0.8-1.5% <0.8%
CPC <$0.80 $0.80-1.50 >$1.50
CPM <$8 $8-15 >$15
Video view rate (6s) >15% 8-15% <8%
CVR (e-commerce) >2% 1-2% <1%
ROAS (e-commerce) >3x 1.5-3x <1.5x
Cost per lead <$15 $15-40 >$40

Pixel & Events API

TikTok Pixel Setup

  • Base pixel on all pages
  • Standard events: ViewContent, AddToCart, InitiateCheckout, CompletePayment
  • Custom events for specific actions (signup, demo request)
  • Enhanced matching (email, phone) for better attribution

Events API (Server-Side)

  • Complements pixel for iOS 14.5+ signal loss
  • Deduplicate with pixel via event_id parameter
  • Recommended for all advertisers running conversion campaigns

Audit Checklist

  • Campaign structure: no more than 3-5 ad groups per campaign
  • Each ad group has 3-5 active creatives
  • Pixel firing correctly on all conversion events
  • Events API configured alongside pixel
  • Budget allows 50+ conversions per week per ad group (for learning phase)
  • Creative refreshed within last 14 days
  • No audience overlap between ad groups
  • Exclusions applied (purchasers, existing customers)
  • Attribution window set appropriately (7-day click, 1-day view standard)
  • Catalog connected (if e-commerce)

Integration with Other Skills

  • facebook-ads — Cross-platform creative and audience strategy
  • google-ads — Full-funnel paid media coverage
  • account-structure-review — Multi-platform structural audit
  • wasted-spend-finder — Identify wasted TikTok spend
  • copywriting-frameworks — Script ad hooks and CTAs