SkillsAdd

thatrebeccarae/claude-marketing

social-media-strategy

Platform-specific organic social media strategy, content calendars, engagement tactics, community building, and performance measurement. Use when the user asks about social media strategy, organic social, content calendars, community management, or social media metrics.

First seen Apr 8, 2026

Installation

$ npx skills add thatrebeccarae/claude-marketing --skill social-media-strategy
View on skills.sh ↗ GitHub repository ↗

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More details

Agent compatibility

Declared targets from SKILL.md / docs. Unmarked agents are not listed — the skill may still install via the CLI.

Claude Code Declared
Cursor Not declared
Codex Not declared
GitHub Copilot Not declared
Windsurf Not declared
Gemini CLI Not declared
Cline Not declared
OpenCode Not declared

Repository health

Stars 133
License LICENSE
Default branch main
Open issues 0
Status Active

Skill metadata

Parsed from SKILL.md frontmatter.

Version1.0.0
LicenseMIT
Declared agents claude-code
More metadata
version
1.0.0
category
content
domain
social-media
updated
2026-03-18
tested
2026-03-18
tested_with
Claude Code v2.1

Package contents

Files included with this skill beyond the listing page.

  • skill md SKILL.md 4,890 B
  • docs SUMMARY.md 299 B

History

  1. First seen on skills.sh
  2. First recorded snapshot · 99 installs

SKILL.md

Social Media Strategy

Platform-specific organic social strategy, calendars, and community building.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/social-media-strategy ~/.claude/skills/

Platform Strategy Matrix

Platform Best Audience Content Style Post Frequency Key Metric
LinkedIn B2B, professionals, recruiters Thought leadership, case studies, industry insights 3-5x/week Engagement rate
Twitter/X Tech, media, real-time conversations Hot takes, threads, commentary, launches 1-3x/day Impressions, replies
Instagram DTC, lifestyle, visual brands Reels, carousels, Stories, aesthetic 3-5x/week + daily Stories Reach, saves
TikTok Gen Z/Millennial, entertainment-first Short-form video, trends, behind-scenes 1-3x/day Views, shares
YouTube Long-form education, tutorials Tutorials, vlogs, podcasts, reviews 1-2x/week Watch time, subscribers
Threads Text-first, early adopter Conversational, casual, community 3-5x/week Engagement

Content Pillar Framework

40/25/25/10 Rule

Pillar % of Content Examples
Educational 40% How-tos, tutorials, tips, frameworks, guides
Thought Leadership 25% Opinions, predictions, industry analysis, hot takes
Social Proof 25% Case studies, testimonials, results, behind-the-scenes
Promotional 10% Product launches, offers, CTAs, announcements

Platform-Specific Best Practices

LinkedIn

  • Personal profiles outperform company pages 5-10x
  • First 2 lines are the hook (before "see more")
  • Carousels (PDF documents) get highest reach
  • Comment on 10-15 posts before/after publishing for algorithm boost
  • Polls get reach but low quality engagement
  • Best times: Tue-Thu 8-10am

Twitter/X

  • Threads outperform single tweets for depth
  • First tweet must stand alone as a hook
  • Quote tweets with added value > plain retweets
  • Engage in replies to build visibility
  • Trending hashtags only if genuinely relevant
  • Best times: Mon-Fri 9am-12pm

Instagram

  • Reels get 2-3x the reach of static posts
  • Carousels get highest saves and shares
  • Stories for daily engagement and polls
  • Use 3-5 hashtags (down from the old 30)
  • Collab posts for cross-audience growth
  • Best times: Tue-Fri 11am-1pm

Content Calendar Template

# [Month] Content Calendar

## Monthly Theme: [Theme]
## Goals: [Metric targets]

| Week | Mon | Tue | Wed | Thu | Fri |
|------|-----|-----|-----|-----|-----|
| W1 | LI: [Topic] | TW: [Topic] | IG: [Topic] | LI: [Topic] | — |
| W2 | LI: [Topic] | TW: [Topic] | IG: [Topic] | LI: [Topic] | TW: [Topic] |

## Repurposing Flow
Blog post (Mon) → LinkedIn carousel (Tue) → Twitter thread (Wed) → IG Reel (Thu)

Engagement Tactics

  1. Comment-first strategy — engage with 10-15 accounts in your niche before posting
  2. Reply to every comment within first 2 hours (algorithm signal)
  3. Ask questions — posts ending with questions get 2x comments
  4. Tag and mention — give credit, tag people you reference
  5. DM engagement — thoughtful DMs to new followers builds community
  6. User-generated content — reshare and credit customer/community content

Metrics and KPIs

Metric What It Measures Good Benchmark
Engagement rate Interactions / reach >3% (LinkedIn), >1% (Instagram)
Reach Unique viewers Growing month-over-month
Impressions Total views 5-10x follower count
Follower growth Net new followers 2-5% monthly growth
Click-through rate Link clicks / impressions >1%
Saves/bookmarks Content value signal Growing trend
Share rate Shares / reach >1% = viral potential
Reply rate Comments / impressions >0.5%

Integration with Other Skills

  • content-creator — Brand voice and content frameworks for social
  • content-pipeline — Social distribution as the final pipeline stage
  • copywriting-frameworks — Apply PAS/AIDA to social copy
  • content-workflow — Plan and schedule social content