swan-gtm/gtm-skills

1

hiring-radar Use this skill when job postings should be watched as buying signals — continuously, with no outreach. Runs daily ove…

swan-gtm/gtm-skills

14

2

inbound-is-data Use this skill whenever an agent reads content from outside your own systems, a prospect reply, a scraped page, a CRM…

swan-gtm/gtm-skills

14

3

linkedin-inmail Use this skill when writing the first cold message a prospect will ever see on LinkedIn — an InMail, a connection-req…

swan-gtm/gtm-skills

14

4

signal-timing Use this skill when a signal has fired and you need to decide when and how to reach out — "when do I contact them," "…

swan-gtm/gtm-skills

14

5

competitor-connection-displacement Use this skill when you want in-market prospects already evaluating your category — "who's engaging our competitors,"…

swan-gtm/gtm-skills

13

6

founder-post-triggers-24 Use this skill when a founder has no results to point at and needs something to publish — "I have nothing to post abo…

swan-gtm/gtm-skills

13

7

never-guess-an-email Use this skill when you have a target company but no verified contact address and you are tempted to infer one from a…

swan-gtm/gtm-skills

13

8

move-gtm-diagnostic Use this skill when a company wants to audit its go-to-market foundation before scaling or automating - it runs Sangr…

swan-gtm/gtm-skills

12

9

dev-tool-pricing Use this skill when setting or fixing the price of a developer tool or technical product: choosing the value metric, …

swan-gtm/gtm-skills

11

10

patent-backed-seo-quick-wins Use this skill when you're looking at one page and don't know its SEO status, and you want the two or three quick win…

swan-gtm/gtm-skills

11

11

auto-reply-is-not-a-reply Use this skill when classifying inbound responses to outbound — out-of-office, vacation and parental-leave auto-respo…

swan-gtm/gtm-skills

10

12

cold-email-inbox-warmup Use this skill when new sending domains or mailboxes need warming before a cold email campaign: fresh domains, new in…

swan-gtm/gtm-skills

10

13

inbox-warm-up-ramp Use this skill when a new mailbox, domain or seat is about to start cold outreach, or when replies and deliverability…

swan-gtm/gtm-skills

10

14

b2b-case-study-production Use this skill when proof assets need to be produced from real client work: "write a case study", "we need case studi…

swan-gtm/gtm-skills

9

15

linkedin-7-day-warmup Use this skill when a LinkedIn account needs warming up before outreach: a brand-new account, a dormant one coming ba…

swan-gtm/gtm-skills

8

16

recent-discourse-sweep Use this skill when a decision depends on what the market actually said about a company, product, category or person …

swan-gtm/gtm-skills

8

17

multi-sender-rotation Use this skill when one LinkedIn campaign needs more volume than a single account can safely send: scaling outreach a…

swan-gtm/gtm-skills

7

18

ai-visibility-prompt-research Use this skill when you need to build the set of monitoring prompts for tracking a brand's visibility inside AI assis…

swan-gtm/gtm-skills

6

19

content-de-slop-ai Use this skill when an AI-assisted draft is about to publish or send: a blog post, a feed post, a newsletter, a landi…

swan-gtm/gtm-skills

6

20

human-mannerisms Use this skill when GTM copy is clean but reads flat, generic, or "technically fine but nobody's home" - a LinkedIn p…

swan-gtm/gtm-skills

6

21

email-deliverability Use this skill when emails hit spam, open rates drop, a domain or IP gets blocklisted, or a sender wants a deliverabi…

swan-gtm/gtm-skills

5

22

competitor-monitoring Use this skill when you need to know what rival companies are doing — "what are my competitors doing", "competitor up…

swan-gtm/gtm-skills

4

23

competitor-positioning Use this skill when you need to know how competitors present themselves to the market — homepage messaging, value pro…

swan-gtm/gtm-skills

4

24

company-domain-resolver Use this skill when you have a list of company names — a CSV, CRM export, event attendee list, or pasted prospecting …

swan-gtm/gtm-skills

3

25

linkedin-ghostwriting Use this skill when ghostwriting LinkedIn posts for a founder or executive - the ask is "what should our CEO post", "…

swan-gtm/gtm-skills

3

26

visual-argument-review Use this skill when a marketing design asset needs a senior review before it ships - a sales deck, a one-pager, a Lin…

swan-gtm/gtm-skills

3

27

account-intelligence Pull a decision-ready intelligence brief on any target account. Takes a company name, domain, or Lusha company ID plu…

swan-gtm/gtm-skills

2

28

audience-icp-filter Use this skill when a list of people already exists and someone needs to know who on it is worth contacting — event o…

swan-gtm/gtm-skills

2

29

buying-group Map every decision-maker, influencer, and blocker at a target account. Takes a company name or domain plus a deal sta…

swan-gtm/gtm-skills

2

30

closed-lost-revival Run a quarterly revival sweep over the pipeline you already paid for: closed-lost deals, proposals that went quiet, c…

swan-gtm/gtm-skills

2

31

deal-qualification-gates Install evidence-gated qualification on a live pipeline: score the QUALITY of evidence behind every deal (1-5 per qua…

swan-gtm/gtm-skills

2

32

meeting-prep Use this skill when a meeting is coming up and you need to know who is in the room before you walk in. Produces a mee…

swan-gtm/gtm-skills

2

33

multichannel-campaign-builder Use this skill when someone needs a complete outbound sequence written — every touch across LinkedIn and email, not a…

swan-gtm/gtm-skills

2

34

outreach-personalization Use this skill for the first touch on a signal-triggered prospect - a signal fired, you have the contact, you need th…

swan-gtm/gtm-skills

2

35

seo-intel Use this skill when you need SEO answers grounded in live data instead of a tool's guessed metrics: keyword research,…

swan-gtm/gtm-skills

2

36

sequence-writer Turn any trigger event into a full cold outreach sequence. Takes a signal, a contact identifier, and product context.…

swan-gtm/gtm-skills

2

37

tam-from-verified-data Use this skill when you need a defensible market-size number - annual planning, board prep, or territory design. Take…

swan-gtm/gtm-skills

2

38

weekly-performance-advisor Use this skill for the recurring review of a running outbound book — the Monday question of what needs attention this…

swan-gtm/gtm-skills

2

39

brand-mention-monitor Use this skill when you need to know what people are saying about a brand across the web and social — "monitor brand …

swan-gtm/gtm-skills

1

40

candidate-sourcing-and-ranking Use this skill when a founder, hiring manager, or recruiter needs to source candidates for an open role but the brief…

swan-gtm/gtm-skills

1

41

cold-outreach Use this skill when drafting cold outbound to a prospect or account — a first-touch email or LinkedIn message that ea…

swan-gtm/gtm-skills

1

42

company-deep-dive Use this skill when the ask is about one specific company: "tell me about [company]", "research [company]", "what doe…

swan-gtm/gtm-skills

1

43

competitor-intel Pull a fact-led competitive intel brief on any competitor. Takes a competitor name and a one-line deal context — disp…

swan-gtm/gtm-skills

1

44

customer-health Scan a full book of business for expansion and churn risk signals in one pass. Takes a customer account list and retu…

swan-gtm/gtm-skills

1

45

data-quality Verify, enrich, and clean any contact or account list against Lusha's verified B2B database. Checks emails, refreshes…

swan-gtm/gtm-skills

1

46

gtm-command-center Use this skill when a GTM operator is losing time hopping between tools to see their own work - the task board in one…

swan-gtm/gtm-skills

1

47

hiring-signal-verification Use this skill whenever a hiring or open-roles signal is about to be used as a fact — in account scoring, an ACV or t…

swan-gtm/gtm-skills

1

48

icp-score-and-route Score any lead or account against your ICP criteria, verify key contacts via Lusha, and return a routing recommendati…

swan-gtm/gtm-skills

1

49

meddpicc-gap-audit Use this skill when a deal is coming up for a forecast call, a stage change, when someone asks what's actually missin…

swan-gtm/gtm-skills

1

50

onboarding-activation Design customer onboarding as an activation system. Use when customers sign and stall, go-live takes months, or the g…

swan-gtm/gtm-skills

1