swan-gtm/gtm-skills

1

linkedin-creator-campaign-launch Use this skill when taking a creator campaign from zero to live — "launch a creator campaign for [product]," "run our…

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2

marketing-operations Marketing operations for B2B revenue teams: lead scoring, attribution, campaign tracking, and handoff protocols. Use …

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3

pipeline-visibility Pipeline visibility, reporting architecture, dashboard design, pipeline hygiene, and forecast reporting for B2B reven…

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4

positioning-and-story Use this skill when your messaging describes what the product does instead of the problem it kills, sounds interchang…

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5

revops-handoffs Use this skill when revenue leaks between teams: leads go dark after handover to sales, promised commitments disappea…

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6

vc-portfolio-research Use this skill when preparing for a meeting with a VC, PE, or accelerator partner and you need to know how their port…

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7

creator-deal-pricing Use this skill when structuring what to pay a creator — "flat fee or performance deal," "how should we price this spo…

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8

creator-led-growth-90-days Use this skill when creator marketing should become a program, not an experiment — "make creators a real channel," "s…

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9

creator-programme-qbr Use this skill when a quarter of a B2B LinkedIn creator programme needs reviewing for client leadership. Synthesises …

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10

draft-creator-campaign-brief Use this skill when a creator campaign needs a brief. Produces a per-creator 4-part brief — messaging direction, camp…

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11

estimate-creator-rate Use this skill when you need to price a B2B LinkedIn thought-leadership creator from their real post performance. A w…

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12

forecast-creator-pipeline Use this skill when creator budget needs a defensible forecast — "what will €10K of creator spend produce," "build th…

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13

founder-employees-or-creators Use this skill when choosing who carries the brand's LinkedIn distribution — "should the founder keep posting or shou…

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14

icp-matrix-builder Use this skill when targeting needs to become a decision rule instead of a description — before launching outbound fo…

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15

linkedin-ads-ctr-signal Use this skill to turn LinkedIn Ads engagement into prioritized, pre-drafted outbound. Runs daily to pull LinkedIn Ad…

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16

linkedin-post-to-newsletter Use this skill when someone wants to repurpose LinkedIn content into an email, turn a LinkedIn post into a newsletter…

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17

measure-creator-roi Use this skill when creator spend needs defending or reading — "what's the ROI on our creator campaigns," "build the …

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18

negotiate-creator-rate Use this skill when negotiating rates with a B2B LinkedIn creator. Paste the creator's counter-offer or pushback and …

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19

newsletter-landing-page Use this skill when someone needs to write their newsletter landing page, opt-in page, signup page, or subscription p…

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20

newsletter-welcome-email Use this skill when launching a newsletter, improving your welcome email, setting up an email onboarding flow, or opt…

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21

reverse-etl-activation Use this skill when you need to turn a scored, segmented audience sitting in the warehouse (BigQuery, Snowflake, Reds…

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22

set-creator-benchmarks Use this skill when setting pre-launch KPI targets for a B2B LinkedIn creator campaign. Calibrates to your own histor…

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23

warm-intro-intelligence Use this skill when a rep wants warm intro paths into a target prospect — "Find warm intro paths for [company]", "Who…

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24

write-b2b-sponsored-post Use this skill when writing or reviewing a sponsored LinkedIn post — "draft the sponsored post for [creator]," "why i…

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25

cold-email-first-touch Use this skill when writing the first cold email to someone who has never heard of you — that opening touch, its subj…

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26

newsletter-welcome-gift Use this skill whenever someone needs a welcome gift for their newsletter, wants to create a lead magnet to grow thei…

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27

stage-aware-follow-up Use this skill when a live deal needs its next touch and the right move isn't obvious — a prospect replied warm but n…

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28

local-ai-visibility Use this skill when a business serves specific towns or suburbs and needs to know where AI recommends it — "do we sho…

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29

citation-gap-outreach Use this skill when the sources behind AI answers are known and the brand needs to get into them — "AI keeps citing t…

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objection-mining Use this skill when the same pushback keeps arriving and nobody has written it down — mining call recordings and repl…

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31

outbound-performance-diagnosis Use this skill when an outbound campaign is underperforming and the cause isn't obvious — replies dropped, meetings d…

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32

tam-builder Use this skill when the target market needs to become an actual enumerated list of companies — every organisation tha…

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33

viral-linkedin-lead-magnet-post Use this skill when writing a LinkedIn post that gives away a lead magnet and drives comment-based claims: a giveaway…

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34

google-ads-pmax-asset-groups Use this skill when structuring or troubleshooting a Performance Max campaign — asset groups, ad strength, audience s…

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35

google-ads-quality-score-diagnosis Use this skill when Quality Score is low, CPCs feel high relative to competitors, or someone asks "why aren't my ads …

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36

google-ads-write-safety Use this skill when an AI agent or automation is about to make a write change to a live Google Ads account — pausing …

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37

outbound-strategy Use this skill when you need an outbound targeting strategy from just a company's website — "build our outbound strat…

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38

website-to-signals Use this skill when you have a company's website and need a shortlist of intent signals worth running for them — "whi…

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39

bridge-before-cold Use this skill before staging a prospect and before drafting any first touch, when a segment has gone silent, and whe…

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40

campaign-benchmarking Use this skill when someone needs to know whether a campaign's numbers are actually good — before setting targets for…

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41

cold-email-preflight Use this skill right before launching a cold email campaign: the final checklist covering authentication, list qualit…

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42

email-sequence Use this skill when designing or fixing an automated multi-email flow for people who already know you — welcome and o…

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43

founder-led-sales Use this skill when developers love your tool but nobody pays, you have never sold and freeze on the conversation, or…

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44

google-ads-budget-portfolio-reallocation Use this skill when deciding where to shift ad budget across an existing account — some campaigns capped by budget, o…

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google-ads-ppc-math Use this skill when someone asks for a budget projection, a ROAS or CPA target, an impression-share opportunity estim…

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46

reply-pull-gate Use this skill when scoring an outbound draft before it sends, and when writing a cold or re-engagement touch that ha…

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47

saas-lifecycle Use this skill when a subscription product's messaging needs to be designed, audited, or rebuilt across the whole cus…

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signal-anchored-message Use this skill when writing outbound to a lead who surfaced from a signal — "write the message for this trigger," "pe…

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49

earned-autonomy Use this skill when deciding how much a GTM agent may do without a human looking, when a workflow is ready to run on …

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50

give-first-cold-email The skill for writing a proper cold email, for any product or service. Use it whenever a cold email needs writing and…

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