swan-gtm/gtm-skills

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procurement-navigation Navigate the buyer procurement gauntlet from selected to signed. Use when a verbally-won deal enters security review,…

swan-gtm/gtm-skills

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2

prospect-to-pipeline Find the right contact at a target account, verify their email and direct dial via Lusha, check for buying signals an…

swan-gtm/gtm-skills

1

3

qbr-ebr-builder Design and build customer business reviews that buyers actually attend: QBR (operational cadence) and EBR (executive …

swan-gtm/gtm-skills

1

4

renewal-save-motion Run the defensive counterpart to expansion: a structured save motion for at-risk customers and a renewal runbook that…

swan-gtm/gtm-skills

1

5

rfp-response Use this skill when an inbound RFP, RFI, or brief lands and a proposal has to go back by a deadline - "an RFP just ca…

swan-gtm/gtm-skills

1

6

sales-ramp-enablement Design rep ramp as an instrumented system instead of treating the months between start date and full production as we…

swan-gtm/gtm-skills

1

7

territory-signal-digest Run a weekly signal sweep across every account in your territory. Takes an account list and returns a ranked brief — …

swan-gtm/gtm-skills

1

8

trial-poc-conversion Design and run trials, POCs, and pilots that end in a decision instead of a drift. Use when trials go nowhere, prospe…

swan-gtm/gtm-skills

1

9

win-loss-program Build a standing win-loss program that finds out why deals were actually won or lost. Use when CRM loss reasons are u…

swan-gtm/gtm-skills

1