swan-gtm/gtm-skills

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seo-topic-prioritization Use this skill when a shaped topic list needs scoring and sequencing into a build order — six dimensions (commercial …

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52-newsletter-ideas Use this skill whenever someone is running out of newsletter ideas, doesn't know what to write about, wants a year's …

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3

account-intelligence-analyst Use this skill when you need deep-dive account research, buying committee mapping, or an executive briefing for an in…

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account-progression-staging Use this skill when you want attribution that measures whether GTM activity actually moves accounts forward — not tou…

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i-made-this-for-you-email Use this skill when announcing a new lead magnet, free resource, template, tool, guide, checklist, or any new asset t…

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lead-routing Lead routing strategy, assignment logic, round-robin patterns, territory design, speed-to-lead SLA frameworks, and ro…

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linkedin-dm-signal-classifier Use this skill to scan a team member's LinkedIn DMs daily and turn conversations into routed signals. It classifies e…

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8

pricing-monetisation-ops Use this skill when bill shock is killing renewal cohorts, a consumption model breaks revenue recognition, or meterin…

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9

revops-diagnostic Revenue operations diagnostic frameworks for identifying system constraints and root causes in B2B GTM organizations.…

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revops-metrics Revenue performance measurement, funnel math, and unit economics for B2B teams. Use when the user mentions revenue me…

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revops-revenue-planning Annual and quarterly revenue plan construction, top-down vs bottoms-up reconciliation, plan versioning, stretch goal …

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seo-opportunity-extraction Use this skill when account context exists and you need content opportunity angles before touching keywords — competi…

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seo-serp-qualification Use this skill when a keyword list needs a reality check against what actually ranks — intent clarity, rewarded conte…

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seo-topic-shaping Use this skill when surviving topics need the right content format assigned — alternatives page vs comparison vs land…

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signal-interpreter Use this skill when interpreting a raw GTM signal — a business event or an intent spike — into relevance, meaning, st…

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abm-engagement-scoring Use this skill when an ABM program cannot prove engagement matters, accounts get handed to sales on gut feel, or nobo…

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account-health-audit Use this skill when you need an on-demand health check of a trial or customer account — before a renewal conversation…

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anti-ai-slop-writing Use this skill when any GTM copy needs to stop reading like AI before it ships - a LinkedIn post, a cold email, a new…

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b2b-affiliate-program-playbook Use this skill when building or fixing a B2B SaaS affiliate program — "set up an affiliate program", "our affiliate p…

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beehiiv-newsletter-report Use this skill when building a sponsor or client performance report on top of a Beehiiv publication, or when designin…

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build-influencer-marketing-strategy Use this skill when the user asks for an influencer strategy, creator marketing plan, LinkedIn influencer campaign, t…

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cold-offer-architect Use this skill when the thing being sold to strangers isn't landing, or before writing a single line of cold copy — t…

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crm-migration-consolidation CRM migration, instance consolidation, and post-merger integration for B2B revenue teams; system-of-record design; de…

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data-enrichment Use this skill when inbound leads arrive incomplete (missing company size, industry, revenue), the TAM list lacks dat…

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deal-desk-operations Use this skill when reps hold too much pricing authority, discounts spiral by region, or approval bottlenecks stall d…

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deal-velocity-engineer Compress sales cycles through stage-gate enforcement and pipeline deflation. Use when deals stall at specific stages,…

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find-b2b-creators-linkedin Use this skill when sourcing creators for a B2B campaign — "find creators our buyers follow," "is this creator worth …

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influencer-post-engager-capture Use this skill when a tracked influencer publishes a LinkedIn post focused on your product (sponsored, review, or org…

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linkedin-abm-audit Use this skill when someone wants to review, grade, audit, or improve their OWN LinkedIn ad results, ABM program, or …

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linkedin-abm-monthly-report Use this skill when someone wants a monthly LinkedIn Ads & ABM performance report for the last full calendar month — …

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newsletter-format Use this skill whenever someone wants to build a newsletter that attracts high-ticket clients, design their newslette…

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newsletter-value-prop Use this skill when someone needs to position their newsletter, name it, write their value prop, nail their newslette…

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operating-cadence-designer Design and install the operating cadence for your organization: the calendar that makes the revenue operating system …

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partner-channel-operations Partner and channel operations for B2B SaaS: programme design, partner enablement, co-selling, deal registration, and…

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partner-ecosystem-architect Design and install partner ecosystem strategies for B2B SaaS clients using ecosystem-led growth (ELG) and nearbound m…

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revenue-operating-cadence Revenue operating cadence: meeting architecture, data pyramid, and board reporting that turns strategy into execution…

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revops-change-management Revenue change management: plan change, design enablement, make it stick, measure adoption. Trigger on change managem…

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revops-crisis

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revops-data-governance Use this skill when CRM reports do not match, fields are a mess, hundreds of properties sit unused, or nobody trusts …

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revops-forecasting Use this skill when the forecast is consistently wrong: over-forecasting, missed quarter-ends, deals slipping unexpec…

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revops-org-chart RevOps team org design, role structure, and hiring sequencing by company size and ARR stage. Use this skill when you …

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revops-salesforce Salesforce implementation patterns for revenue operations teams. Use when the user mentions Salesforce, SFDC, Salesfo…

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revops-strategy Revenue operations strategy, pipeline architecture, and strategic advisory for building your B2B company's revenue en…

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revops-tech-stack Revenue technology stack architecture, value engineering, platform evaluation, and capability mapping for B2B GTM tea…

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seo-keyword-validation Use this skill when you have content opportunity angles or topic ideas and need to validate them against real search …

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signal-to-campaign Use this skill when a team has an offer, target market, or observed account event and needs to turn it into a launch-…

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weekly-roundup-email Use this skill when you want to send a weekly digest, curated newsletter, link roundup, "best of the week" email, or …

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ai-visibility-sampling Use this skill when an AI-visibility number needs to be trusted, defended, or compared over time — "is this score rea…

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expansion-opportunity-analysis Use this skill when you want a deep-dive on a single existing customer's expansion potential — not a portfolio scorin…

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lead-magnet-welcome-email Use this skill when you need a welcome email, subscriber onboarding email, or first-touch email for a new lead. Write…

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