swan-gtm/gtm-skills

1

meta-creative-strategy Use this skill when planning creative for B2B Meta ads — creative-as-targeting, angles that filter for ICP, and forma…

swan-gtm/gtm-skills

27

2

meta-optimization-playbook Use this skill when optimizing a live B2B Meta account — diagnosis order, B2B benchmarks, and the fix sequence for un…

swan-gtm/gtm-skills

27

3

meta-third-party-conversion-tracking Use this skill when conversions happen off your domain — webinars, events, third-party platforms — and Meta still nee…

swan-gtm/gtm-skills

27

4

pain-is-the-pitch Use this skill when your emails feel generic, aren't converting, lack emotional punch, or when you want to add specif…

swan-gtm/gtm-skills

27

5

reddit-campaign-launcher Use this skill when the user wants to launch or manage a Reddit growth campaign — "set up a Reddit campaign for our p…

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27

6

reddit-comment-safety Use this skill when reviewing or generating comments that touch a brand on Reddit — "is this comment safe to post," "…

swan-gtm/gtm-skills

27

7

sdr-outbound-rules Use this skill when training SDRs, standardizing outbound email quality, reviewing or rewriting cold emails against w…

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27

8

subreddit-pre-post-check Use this skill immediately before posting anything to a subreddit — "check if we can post this to r/X," "will this ge…

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27

9

subreddit-research Use this skill when the user needs to find or vet Reddit communities — "which subreddits should we be in," "is r/X wo…

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27

10

advocate-voice-tuning Use this skill when AI-drafted Reddit comments don't sound like the person they're supposed to be — "the drafts feel …

swan-gtm/gtm-skills

26

11

clay-buying-signals-5 Use this skill when setting up signal-based Clay tables, prioritizing outreach triggers, or building intent-based cam…

swan-gtm/gtm-skills

26

12

competitive-intelligence-radar Use this skill when you want a standing weekly watch on your competitors — pricing, SERP rank, positioning, news, sen…

swan-gtm/gtm-skills

26

13

email-1-variations-7 Use this skill when crafting the first email in a sequence, testing different opening structures, or building complet…

swan-gtm/gtm-skills

26

14

email-content-ideas Use this skill when you need email ideas, are stuck on what to send, want newsletter topics, or need to fill your con…

swan-gtm/gtm-skills

26

15

gtm-compensation GTM compensation plan design, quota setting, OTE structures, and benchmarking for B2B revenue teams. Use when the use…

swan-gtm/gtm-skills

26

16

linkedin-abm-ad-design Use this skill when the user wants to execute, operationalize, or "build the ads for" a LinkedIn ABM strategy; asks f…

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26

17

linkedin-engagement-handler Use this skill when monitoring comments and reactions on a team member's LinkedIn posts. It filters engagers to ICP c…

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26

18

meta-ads-operating-system Use this skill for any operational decision on a Meta account — pause, scale, graduate, budget, creative count. The d…

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26

19

meta-audience-strategy Use this skill when building audiences for B2B Meta ads — CRM and third-party data as matchable audiences, lookalikes…

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26

20

meta-campaign-structure Use this skill when structuring Meta campaigns for B2B — account architecture, campaign and ad-set layout, budget pla…

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26

21

meta-onboarding Use this skill when setting up the Meta Ads skills for the first time — a guided flow for Meta Marketing API access (…

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26

22

meta-reporting Use this skill when analyzing or reporting Meta Ads performance — pulls live Meta insights, reads them like an operat…

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26

23

outbound-triggers-6 Use this skill when running pure cold outbound with no prior signal, choosing an outbound premise — CXO Passdown, Gro…

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26

24

persona-mapping-framework Use this skill when mapping the buying committee inside ABM target accounts — identifying personas from closed-won da…

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26

25

post-meeting-execution Use this skill when you want every sales meeting to produce its follow-through automatically: transcript pulled, outc…

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26

26

reddit-account-health Use this skill when a posting account needs monitoring or something went wrong — "are any of our accounts banned," "o…

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27

reddit-attribution-tracking Use this skill when the user asks what Reddit activity is actually producing — "is Reddit driving signups," "attribut…

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26

28

reddit-brand-mention-triage Use this skill when the user wants to monitor or work through brand mentions on Reddit — "anyone talking about us on …

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26

29

roi-proof-generator Use this skill when a renewal, QBR, or expansion conversation is coming and the user needs to prove what their AI age…

swan-gtm/gtm-skills

26

30

sales-methodology Implement and operationalize proven sales methodologies across revenue teams, with deep SPICED qualification depth. U…

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31

sales-playbook-foundations Use this skill when a sales team has no written playbook, when success lives in one leader's head, when onboarding is…

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26

32

sdr-master-prompts Use this skill when training an AI assistant for sales or SDR messaging, building an SDR chatbot, writing lead follow…

swan-gtm/gtm-skills

26

33

track-contact-job-changes Use this skill when you need to find which contacts in the CRM have changed jobs and act on it — a quarterly database…

swan-gtm/gtm-skills

26

34

abm-measurement-framework Use this skill when measuring ABM success — account-stage metrics instead of lead metrics, attribution models, ROI fo…

swan-gtm/gtm-skills

25

35

abm-retargeting-framework Use this skill when building retargeting for ABM — segmenting engaged accounts, managing frequency, and orchestrating…

swan-gtm/gtm-skills

25

36

bridgebound-history-16 Use this skill when re-engaging past prospects, reactivating closed-lost deals, or building win-back campaigns — 16 h…

swan-gtm/gtm-skills

25

37

bridgebound-relationship-39 Use this skill when leveraging warm connections, building referral campaigns, or multi-threading into accounts — 39 r…

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38

bridgebound-symptoms-11 Use this skill when identifying pain-based opportunities, building problem-aware campaigns, or leveraging influencer …

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25

39

call-scorecards Use this skill when sales call quality is inconsistent, coaching feedback is vague, reps and managers disagree on wha…

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25

40

credit-packaging Use this skill when the user is moving an AI product to credits or structuring a credit-based enterprise deal — "how …

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25

41

cs-operations Save churning customers through proactive health scoring and recovery plays. Use when red accounts pile up unpredicta…

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25

42

customer-expansion-scoring Use this skill when scoring a paying customer (closed-won account) for expansion. It evaluates product usage depth, p…

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43

expansion-revenue-architect Design and install expansion revenue systems improving NRR and GRR for B2B SaaS. GRR/NRR diagnostic, expansion motion…

swan-gtm/gtm-skills

25

44

gtm-planning Go-to-market planning, org design, territory design, and capacity planning for B2B revenue teams. Use when the user m…

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25

45

list-building-tips Use this skill when building B2B prospect lists, mixing data sources, running enrichment workflows, improving email c…

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46

meta-b2b-overview Use this skill for the ground truth on Meta for B2B SaaS — why it works, where it beats LinkedIn on cost per qualifie…

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25

47

meta-offer-strategy Use this skill when choosing offers for high-ACV ($30K+) B2B Meta campaigns — the offer ladder from content to demo a…

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25

48

revops-hubspot Use this skill when CRM architecture breaks revenue clarity: lifecycle stages that do not match the funnel, unmaintai…

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25

49

seo-business-context Use this skill when starting SEO or content work for a client and you need a complete account intelligence document f…

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50

seo-business-fit-filter Use this skill when a qualified keyword list needs the commercial filter — five gates checking pipeline potential, IC…

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25