swan-gtm/gtm-skills

1

creative-cadence-operating-system Use this skill when planning creative production for Meta — iteration hierarchy, concept sourcing, format playbook, t…

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2

email-metrics-benchmarks Use this skill when analyzing cold email campaign performance, setting benchmarks, diagnosing low open or reply rates…

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3

event-radar Turns event attendance into pipeline. Use when prospects attend a webinar, conference, dinner, booth, or monitored in…

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4

lead-form-optimization Use this skill when optimizing Meta instant forms — question design, friction tuning, and quality filters that trade …

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29

5

list-architect Use this skill when building B2B lead lists — ICP definition and scoring, sourcing companies, qualifying accounts, fi…

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6

meta-ads Use this skill when managing Meta (Facebook/Instagram) ads for B2B campaigns — audience strategy, campaign structure,…

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7

personalization-6-buckets Use this skill when researching a prospect for personalized outreach, choosing a personalization angle — self-authore…

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8

pipeline-review Reviews pipeline health before forecast calls or recurring check-ins. Flags stuck, skipped, regressing, or at-risk de…

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9

post-radar Acts on engagement with monitored LinkedIn profiles. Qualifies commenters or reactors, checks fit, and drafts context…

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10

scale-b2b-qualified-pipeline Use this skill when the goal is SQLs and qualified pipeline from Meta, not lead volume — the 6-step spine: map market…

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11

visitor-radar Acts on content or website engagement from prospects. Qualifies the person, identifies the engagement hook, and draft…

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12

1-to-1-abm-ads Use this skill when running 1:1 ABM ads on LinkedIn — one ad set per named target company, each audience sized and na…

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13

account-tier-scoring Use this skill when you want a production-grade account scoring system instead of a vibes-based one: it tiers every a…

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14

ads-channel-selection Use this skill when choosing paid channels — where Meta, LinkedIn, and search each win for B2B, and how to sequence t…

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15

ads-optimization-signals Use this skill when reading optimization signals — which metrics justify action, testing rules, and when a result is …

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16

ads-outbound-signaling-guide Use this skill when connecting paid campaigns to sales outreach — using ABM ad engagement as intent signals that trig…

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17

ads-scaling-quadrant Use this skill when deciding how to scale paid spend — the budget-by-creative quadrant and which lever to pull based …

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18

advantage-plus Use this skill when deciding whether and how to use Advantage+ for B2B SaaS — what to let Meta automate, what to cons…

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19

aeo-score-audit Use this skill when an AI-visibility score needs to be trusted, explained, or challenged — "why did our AEO score dro…

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20

champion-move-detection Use this skill on a monthly cadence to detect champions and heavy users of your paying customers who changed jobs, ve…

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21

clear-my-desk Triages pending Swan work for a user. Use to prioritize review items, sequence approvals, alerts, and suggestions int…

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22

conference-recommendation Recommends which conferences, trade shows, and vendor events a company should attend, exhibit at, or sponsor next. Us…

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23

demand-lifecycle Use this skill for the demand lifecycle model — how B2B buyers move from unaware to in-market and what paid media's j…

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24

email-copy-optimizer Use this skill when you've written an email draft that needs polishing, want a second set of eyes on your copy, or wa…

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25

email-subject-lines Use this skill when you need a subject line for any email, want to improve open rates, or are A/B testing subject lin…

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26

email-writing-frameworks Use this skill when writing cold emails, structuring outreach messages, or choosing the right framework for an ICP. F…

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27

gtm-philosophy Use this skill when defining outbound strategy, training sales teams, or establishing GTM fundamentals. Core principl…

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inbound-triggers-30 Use this skill when building inbound follow-up sequences, categorizing marketing leads, or prioritizing inbound respo…

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29

inbox-zero Triage a user inbox across email, Slack, LinkedIn, and Swan. Use for inbox sweeps where the agent should archive obvi…

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30

lead-sources-guide Use this skill when choosing lead sources, building prospecting workflows, or setting up data enrichment. Lead source…

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31

linkedin-ads-audience-guide Use this skill when sizing and building LinkedIn ad audiences for B2B — audience sweet spots by funnel stage, targeti…

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32

linkedin-limits-warmup Use this skill when planning LinkedIn campaign volume, avoiding account restrictions or bans, warming up a new or dor…

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33

meta-capi-and-events Use this skill when wiring the Conversions API and funnel events — feeding MQL/SQL signal back so Meta optimizes for …

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34

newsletter-welcome-sequence Use this skill when someone needs to write a welcome sequence, onboarding emails, nurture sequence, or wants to turn …

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35

personalization-playbooks Use this skill when deciding how much personalization an outreach campaign needs, choosing between manual high-touch …

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36

abm-on-meta Use this skill when running Meta Ads for B2B qualified pipeline — enriched custom audiences from a tiered TAM, Conver…

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37

account-selection-framework Use this skill when building, scoring, or managing a target account list for ABM — reverse-engineering how many accou…

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38

audit-swan Checks whether a Swan workspace is structurally healthy. Use for configuration audits that surface missing knowledge,…

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39

bridgebound-firmographic-15 Use this skill when targeting companies based on business events, building expansion campaigns, or leveraging news-ba…

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40

bridgebound-in-market-20 Use this skill when targeting active buyers, building competitive displacement campaigns, or leveraging seasonal and …

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41

clay-enrichment-9step Use this skill when building enrichment workflows, setting up Clay tables, or maximizing data quality — the complete …

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42

clay-expert Use this skill when working in Clay — tables, waterfall enrichment, Clay credits and pricing, Claygent, Clayscript fo…

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43

closed-won-replication-play Use this skill when a deal closes won and you want to turn the win into pipeline immediately. It extracts the win pro…

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44

creating-campaigns-ads-audiences Use this skill when creating campaigns, ad sets, ads, or audiences on Meta — the build chain and the settings that ma…

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45

frontal-messaging-templates Use this skill when creating outreach campaigns, A/B testing message structures, or choosing a messaging approach. Si…

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46

gtm-data-architecture GTM data architecture for revenue operators who are not data engineers; warehouse-native and zero-copy patterns that …

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47

linkedin-abm-1to1-few-many Use this skill when choosing and running LinkedIn account-based ad campaigns at the 1:1 (single whale account), 1:few…

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48

linkedin-abm-strategy-planner Use this skill when someone wants an ABM strategy, an ABM plan, a LinkedIn ABM campaign plan, help planning LinkedIn …

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49

linkedin-ads-abm-guide Use this skill when planning or running LinkedIn ad campaigns for ABM — ad format selection, budget math, campaign st…

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linkedin-success-factors Use this skill when reviewing a LinkedIn campaign before launch, auditing LinkedIn outreach performance, checking tar…

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