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swan-gtm/gtm-skills

309 skills · 6.8K combined installs

Skills from this source

#
Skill
Source
8W Activity
Installs
1
outreach-messaging Use this skill when writing B2B cold email — "write me a cold email for this client/product", "build an email sequenc…
swan-gtm/gtm-skills
65
2
build-list Builds prospect lists of companies, contacts, or both. Use when the user asks for target accounts, ICP-fit prospects,…
swan-gtm/gtm-skills
64
3
category-of-one-positioning Use this skill when a founder or expertise-led business looks interchangeable in their market — price-shopped against…
swan-gtm/gtm-skills
53
4
icp-builder Build, validate, or expand your ICP (Ideal Customer Profile) using the GAP method, SPICED framework, and customer int…
swan-gtm/gtm-skills
51
5
seo-topic-research-pipeline Use this skill when a B2B or SaaS site needs an SEO content roadmap grounded in commercial reality — the user asks fo…
swan-gtm/gtm-skills
47
6
reach-out Use this skill whenever creating outreach — a cold email, a LinkedIn message, a follow-up, or a multi-step sequence —…
swan-gtm/gtm-skills
46
7
icp Defines and refines who the org sells to. Use for ICP discovery, segment refinement, new segment creation, persona de…
swan-gtm/gtm-skills
45
8
cold-email-strategist Use this skill when writing or fixing cold email — first-touch and follow-up sequences, re-engagement, subject lines,…
swan-gtm/gtm-skills
43
9
aeo-visibility-tracking Use this skill when the user wants to measure or improve how their brand shows up in AI-generated answers — "do we ap…
swan-gtm/gtm-skills
42
10
research Researches a company, person, buying committee, signal, domain, stack, financial context, or competitor mention. Prod…
swan-gtm/gtm-skills
42
11
ad-copywriting Use this skill when writing ad copy — headline formulas, visual direction, and voice-of-customer sourcing that makes …
swan-gtm/gtm-skills
39
12
b2b-cold-email-copywriting Use this skill when writing or fixing cold email that has to land in the primary inbox and get replies at volume — "w…
swan-gtm/gtm-skills
38
13
cold-email-4-sequence Use this skill when building cold email campaigns, creating outreach sequences, or structuring a multi-touch cadence …
swan-gtm/gtm-skills
37
14
josh-braun-copywriting Use this skill when refining email copy, improving message quality, or reviewing outreach for common mistakes. Josh B…
swan-gtm/gtm-skills
37
15
battlecard Creates or updates a competitor battlecard. Use when the user needs positioning, strengths, weaknesses, objections, w…
swan-gtm/gtm-skills
36
16
aeo-citation-drill-down Use this skill when the user wants to know which content actually shapes AI answers in their category — "what sources…
swan-gtm/gtm-skills
34
17
cold-email-templates-34 Use this skill when building email campaigns, looking for proven cold email templates, or expanding an outreach playb…
swan-gtm/gtm-skills
34
18
handle-reply Processes inbound replies to outbound sequences. Classifies intent, drafts the right response or stop action, and upd…
swan-gtm/gtm-skills
34
19
linkedin-ads Use this skill when managing LinkedIn Ads for B2B SaaS — full-funnel campaign planning, media plans and budget alloca…
swan-gtm/gtm-skills
34
20
map-contacts Maps the buying committee at a named account using CRM history, past interactions, LinkedIn, and prospect search. Pro…
swan-gtm/gtm-skills
34
21
meta-api-reference Use this skill when working with the Meta Marketing API directly — endpoints, objects, fields, and request patterns f…
swan-gtm/gtm-skills
34
22
reddit-account-warmup Use this skill when a Reddit account is new or has thin karma and the user wants to make it credible before any promo…
swan-gtm/gtm-skills
34
23
ads-writing-style Use this skill for the writing bar on everything ads-related — operator voice, no AI slop, banned words, and sentence…
swan-gtm/gtm-skills
33
24
positioning-messaging-designer
swan-gtm/gtm-skills
33
25
signal-sourcer Use this skill when running signal-based selling — buying signals, intent data, signal scoring and stacking, website …
swan-gtm/gtm-skills
33
26
buying-signals-6 Use this skill when prioritizing outreach, building signal-based campaigns, or setting up intent tracking — 6 buying …
swan-gtm/gtm-skills
32
27
google-ads Use this skill when managing Google Ads for B2B — intent-first campaign strategy, account structure, keyword and matc…
swan-gtm/gtm-skills
32
28
gtm-plays-11 Use this skill when building outbound campaigns, creating signal-based plays, or expanding a GTM playbook. Eleven pla…
swan-gtm/gtm-skills
32
29
personalization-hooks Use this skill when turning prospect research into opening lines, choosing between a strong hook (verbatim quote) and…
swan-gtm/gtm-skills
32
30
atl-btl-messaging Use this skill when crafting messages for different seniority levels, deciding message length and tone, or adapting o…
swan-gtm/gtm-skills
31
31
cold-call-scripts Use this skill when training SDRs on calls, building call frameworks, or handling common phone scenarios — a 1-minute…
swan-gtm/gtm-skills
31
32
linkedin-campaign-complete Use this skill when building LinkedIn outreach sequences, writing LinkedIn messages or connection requests, planning …
swan-gtm/gtm-skills
31
33
meta-setup-and-tracking Use this skill when setting up Meta ads tracking — pixel, events, domains, and the implementation checklist for a cle…
swan-gtm/gtm-skills
31
34
multi-thread-deals Finds deals with single-threaded risk. Identifies missing stakeholders, recommends who to engage next, and hands off …
swan-gtm/gtm-skills
31
35
skillify Turns useful work from the current conversation into a reusable org skill. Captures the trigger, outcome, procedure, …
swan-gtm/gtm-skills
31
36
ad-personas Use this skill when defining ad personas — translating ICP segments into the persona lens every ad, angle, and offer …
swan-gtm/gtm-skills
30
37
ads-campaign-planning Use this skill when planning a paid campaign end to end — objectives, audiences, offers, creative, and measurement lo…
swan-gtm/gtm-skills
30
38
ai-personalization-prompts Use this skill when setting up AI-powered personalization, building Clay or lemlist workflows, or automating prospect…
swan-gtm/gtm-skills
30
39
creative-fatigue-detection Use this skill when diagnosing creative fatigue on Meta — the signals an ad is dying, rotation rules, and refresh tim…
swan-gtm/gtm-skills
30
40
handle-linkedin-profile-view-signal Use this skill when a profile-view webhook (e.g. LeadShark) fires for a new view on a team member's LinkedIn profile.…
swan-gtm/gtm-skills
30
41
message-validation Use this skill when validating which ad messages actually drive revenue — connecting ads to downstream lead quality a…
swan-gtm/gtm-skills
30
42
outreach-4-categories Use this skill when categorizing leads as Inbound, Postbound, Bridgebound, or Outbound, choosing the right outreach a…
swan-gtm/gtm-skills
30
43
outreach-execution Use this skill when a signal, account list, or named contact needs outreach — it loads sender voice and past approved…
swan-gtm/gtm-skills
30
44
score Qualifies and scores accounts against ICP and buying signals. Use for account fit, lead tiering, inbound signals, pip…
swan-gtm/gtm-skills
30
45
ads-budget-allocation Use this skill when allocating paid budget by stage — testing vs scaling vs retargeting, and how the split shifts as …
swan-gtm/gtm-skills
29
46
ads-measurement-scorecard Use this skill when setting up paid media measurement — the scorecard of leading vs vanity metrics and the dashboard …
swan-gtm/gtm-skills
29
47
ads-offers-strategy Use this skill when designing offers for paid campaigns — the offer types that convert cold B2B traffic and matching …
swan-gtm/gtm-skills
29
48
ai-pricing-model-picker Use this skill when the user is deciding how to price an AI agent product — "how should we price our agent," "per sea…
swan-gtm/gtm-skills
29
49
brief Creates a one-page executive account brief. Use before sponsor syncs, deal reviews, QBRs, or board updates where the …
swan-gtm/gtm-skills
29
50
community-radar Monitors public community or social mentions of the brand, competitors, or relevant pain language. Classifies sentime…
swan-gtm/gtm-skills
29
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