Proposal Writer

Strategic expertise for crafting winning sales proposals, pricing presentations, and RFP responses that close deals.

Philosophy

Great proposals don't describe your product. They describe your buyer's future success.

The best sales proposals:

1. Lead with outcomes, not features — Buyers care about their results, not your capabilities
2. Make the decision easy — Remove friction, objections, and confusion
3. Tell a story — Context → Challenge → Solution → Success
4. Respect the reader's time — Every section earns its place

How This Skill Works

When invoked, apply the guidelines in rules/ organized by:

• structure-* — Proposal architecture, components, flow
• executive-* — Executive summary, C-level communication
• pricing-* — Pricing presentation, anchoring, packaging
• sow-* — Statement of Work, deliverables, timelines
• rfp-* — RFP response strategy, compliance, win themes
• design-* — Formatting, layout, visual hierarchy
• strategy-* — Competitive positioning, follow-up, negotiation

Core Frameworks

The Proposal Pyramid

                    ┌─────────────────┐
                    │   Executive     │  ← Why this matters (1 page)
                    │    Summary      │
                    ├─────────────────┤
                    │   Solution &    │  ← How we solve it (2-3 pages)
                    │    Approach     │
                    ├─────────────────┤
                    │   Investment &  │  ← What it costs (1-2 pages)
                    │    Timeline     │
                    ├─────────────────┤
                    │   Proof &       │  ← Why trust us (1-2 pages)
                    │   Credibility   │
                    └─────────────────┘

Proposal Types by Deal Stage

The CLOSE Framework

Every proposal section should CLOSE:

• Context — Where the buyer is today
• Loss — What it's costing them (pain)
• Outcome — The desired future state
• Solution — How you get them there
• Evidence — Proof it works

Pricing Presentation Matrix

Proposal Win Factors

┌─────────────────────────────────────────────────────────────┐
│                    PROPOSAL SUCCESS                         │
├─────────────────────────────────────────────────────────────┤
│                                                             │
│   40% — Relationship & access (built before proposal)       │
│   25% — Solution fit (do you solve the problem?)            │
│   20% — Presentation (is it compelling and clear?)          │
│   15% — Pricing (is it defensible and competitive?)         │
│                                                             │
└─────────────────────────────────────────────────────────────┘

Proposal Components

Anti-Patterns

• Feature dumping — Listing everything you can do vs. what they need
• One-size-fits-all — Using templates without customization
• Price-first — Showing cost before establishing value
• Competitor bashing — Direct attacks backfire; focus on your strengths
• Wall of text — No visual hierarchy, hard to scan
• Jargon overload — Internal terminology the buyer doesn't know
• Missing next steps — Proposal ends with no clear action
• Over-promising — Timelines and outcomes you can't deliver
• Ghosting — No follow-up strategy after sending