SKILL.md
Research Brief Blueprint Skill
When to Use
- Kicking off any market research or insights program.
- Aligning stakeholders on objectives, hypotheses, timelines, and deliverables.
- Auditing vendor proposals or internal requests for completeness.
Framework
- Business Question – decisions to inform, stakeholders, success metrics.
- Audience & Sample – personas, geos, quotas, existing panels, exclusion criteria.
- Methods & Sources – qualitative, quantitative, desk, experimentation, telemetry.
- Logistics – budget, timeline, approvals, compliance considerations.
- Deliverables – format, fidelity, access model, follow-up cadence.
Templates
- Brief doc (Notion/Doc) with structured sections + prompts.
- Intake form or ticket template for repeating the process at scale.
- Executive summary format to socialize scope before kickoff.
Tips
- Capture "out of scope" explicitly to avoid scope creep.
- Tie every method to a decision owner to keep studies focused.
- Pair with
run-market-landscape-studyandlaunch-quantitative-surveyto auto-populate briefs.