SKILL.md
SEO Publishing Process Skill
When to Use
- Coordinating multi-team releases (writers, designers, web, legal).
- Ensuring SEO assets meet quality, accessibility, and analytics requirements before launch.
- Running retros after missed deadlines or publishing defects.
Framework
- Pre-flight Checklist – briefs approved, assets uploaded, localization complete, legal sign-off captured.
- CMS/Code QA – metadata, schema markup, internal links, CWV budgets, responsive design.
- Analytics & Tracking – UTMs, event triggers, conversion modules, A/B test configs.
- Launch Controls – staging reviews, smoke tests, rollback plan, comms schedule.
- Post-launch Validation – indexation check, monitoring alerts, performance baseline snapshot.
Templates
- Publishing runbook (steps, owner, evidence link, status).
- QA checklist (content, technical, analytics, accessibility).
- Launch log capturing timestamps, environments, and approvals.
Tips
- Timebox approvals with clear SLAs to keep calendars on track.
- Automate checklist reminders via project tools or Git hooks.
- Pair with
deploy-optimizationsto keep evidence attached to each task.