SKILL.md
Loyalty Modeling Toolkit Skill
When to Use
- Designing new loyalty tiers or revamping benefits.
- Building business cases for loyalty investments.
- Stress-testing point liability, breakage, and ROI.
Framework
- Inputs – member base, transaction frequency, average order value, churn, CAC.
- Earning Model – simulate points accrual, mission completion, and bonus events.
- Redemption Model – estimate burn rates, cost per reward, and liability curves.
- Impact Drivers – model uplift in retention, cross-sell, referral, or ARPU.
- Scenario Planning – compare base vs optimized vs aggressive variants.
Templates
- Driver sheet (input assumptions, tier thresholds, rewards cost).
- Sensitivity table (goal → driver → delta → impact).
- Executive summary page for approvals.
Tips
- Keep calculators modular so benefits can be toggled quickly.
- Align with finance on liability recognition + accounting treatment.
- Pair with
plan-loyaltycommand to ensure blueprint is financially sound.