SKILL.md
Enrollment Persona Playbook Skill
When to Use
- Planning enrollment marketing campaigns across multiple segments.
- Aligning admissions, marketing, and partner teams on persona insights.
- Prioritizing offers, proof points, and stewardship plans per persona.
Framework
- Persona Canvas – demographic profile, motivations, barriers, channel preferences.
- Journey Stage Mapping – inquiry, application, admission, enrollment, retention cues.
- Messaging Architecture – value pillars, proof points, offers, objection handling.
- Channel Mix Guidance – recommended channels + creative formats per persona.
- Measurement & Signals – KPIs and health thresholds per stage/persona.
Templates
- Persona worksheet (demographics, motivations, triggers, objections).
- Messaging matrix (pillar → proof → CTA → disclosure).
- Channel + content pairing cheat sheet.
Tips
- Revisit personas each term to incorporate economic, policy, or competitor shifts.
- Include parent/influencer personas when applicable (K-12, higher-ed).
- Pair with
analyze-enrollment-funnelto prioritize high-impact segments.