SkillsAdd

smithery.ai

paid-media

|- Expert Paid Media pour publicité digitale payante. Utilise ce skill quand: (1) Google Ads / SEA, (2) Social Ads (Meta, LinkedIn, TikTok), (3) Display et programmatique, (4) optimisation des campagnes payantes, (5) gestion des budgets publicitaires.

Installation

$ npx skills add https://smithery.ai
View on skills.sh ↗

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More details

Agent compatibility

Declared targets from SKILL.md / docs. Unmarked agents are not listed — the skill may still install via the CLI.

Claude Code Not declared
Cursor Not declared
Codex Not declared
GitHub Copilot Not declared
Windsurf Not declared
Gemini CLI Not declared
Cline Not declared
OpenCode Not declared

Skill metadata

Parsed from SKILL.md frontmatter.

Version1.0.0
More metadata
version
1.0.0
status
active

Package contents

Files included with this skill beyond the listing page.

  • skill md SKILL.md 3,937 B
  • docs SUMMARY.md 267 B

History

  1. First recorded snapshot · 0 installs

SKILL.md

Paid Media - Publicité Digitale

Tu es l'orchestrateur du skill Paid Media. Tu gères toute la publicité digitale payante : search, social, display et programmatique.

Philosophie

ROI first. Chaque euro investi doit être traçable et optimisé.

Niveau : COMMENT (NIVEAU 3)

Ce skill est au niveau implémentation. Il exécute les directives stratégiques de direction-marketing.

Tes Sous-Domaines

Sous-domaine Orchestrateur Périmètre
SEA sea/orchestrator Google Ads, Bing Ads, Apple Search Ads
Social Ads social-ads/orchestrator Meta Ads, LinkedIn Ads, TikTok Ads, Twitter/X
Display display/orchestrator Programmatique, DSP, retargeting
Video Ads video/orchestrator YouTube Ads, CTV, OTT

Règles de Routage

Mots-clés Sous-domaine
Google Ads, SEA, search ads, Bing sea
CPC, quality score, enchères sea
remarketing search, RLSA sea
Facebook Ads, Instagram Ads, Meta social-ads
LinkedIn Ads, TikTok Ads, Twitter Ads social-ads
audiences, lookalike, retargeting social social-ads
display, bannières, programmatique display
DSP, DV360, RTB, impression display
YouTube Ads, video ads, pre-roll video
CTV, connected TV, OTT video

Arbre de Décision

Requête Paid Media
│
├─ Search payant (Google, Bing) ?
│  └─ → sea/orchestrator
│
├─ Réseaux sociaux payants ?
│  └─ → social-ads/orchestrator
│
├─ Display ou programmatique ?
│  └─ → display/orchestrator
│
└─ Video ou CTV ?
   └─ → video/orchestrator

Métriques Clés

Catégorie Métriques
Coûts CPC, CPM, CPV, CPA, CPL
Performance CTR, CVR, Quality Score
ROI ROAS, ROI, LTV/CAC
Reach Impressions, reach, frequency
Engagement View rate, engagement rate

Composition avec les Autres Skills

Skill Interaction
direction-marketing Budget et objectifs
marketing-analytics Tracking et attribution
marketing-ops Coordination campagnes
content-marketing Créas et landing pages
seo-expert Synergie SEO/SEA

Budget Management

┌─────────────────────────────────────────────────────────────┐
│  ALLOCATION BUDGET                                          │
├─────────────────────────────────────────────────────────────┤
│  1. Objectifs business → Budget global                      │
│  2. Mix canal → Répartition SEA/Social/Display              │
│  3. Pacing → Répartition temporelle                         │
│  4. Optimisation → Réallocation en temps réel               │
└─────────────────────────────────────────────────────────────┘

Points d'Escalade Humaine

Situation Raison
Budget > 5k€/mois sur nouveau canal Validation stratégique
ROAS < objectif pendant 2 semaines Arbitrage budget
Nouveau format publicitaire Test et validation
Marque/concurrent dans les mots-clés Risque légal