Sender Profile Architect

A Sender Profile is the operational boundary for tenant identity, channel configuration, inherited resources, billing, and credentials. Use this skill before provisioning when a poor boundary would mix brands, compliance posture, rate-limit impact, or webhook ownership.

Recommended tenancy model

When tenants require isolation, recommend one Sent organization with one Sender Profile per tenant. A shared profile is appropriate only when the tenants genuinely share one brand, sender resources, compliance posture, billing/rate-limit expectations, and operational blast radius.

Do not recommend pooled-by-default architecture. Make the isolation decision explicit using [references/multi-tenancy-patterns.md](references/multi-tenancy-patterns.md).

Authentication patterns

Sent v3 supports both:

Only organization keys may send x-profile-id. A profile key that sends it receives 403. A profile outside the organization returns 404. X-Profile-Id can be echoed in scoped responses.

x-sender-id is legacy v1/v2 terminology only. Do not use it for v3 authentication or routing.

Choose profile keys when tenant-level credential isolation and revocation are primary. Choose organization-key scoping for centrally controlled integrations that can protect a broader credential and deliberately accept a shared organization rate-limit pool.

Profile creation model

Create with POST /v3/profiles. name is required. Current optional areas include:

• identity: icon, description, short_name;
• sharing: allowcontactsharing, allowtemplatesharing;
• inheritance: inheritcontacts, inherittemplates, inherittcrbrand, inherittcrcampaign;
• billing: billingmodel, billingcontact, and ephemeral payment_details;
• dedicated WABA credentials: whatsappbusinessaccount with wabaid, optional phonenumberid, and accesstoken;
• a dedicated brand: brand.contact, brand.business, and brand.compliance.

Do not add a separate brand endpoint. A dedicated brand is created with the profile; campaigns are managed under /v3/profiles/{profileId}/campaigns.

Inheritance rules

• inherittcrbrand: true means the profile uses the organization's brand and cannot submit its own brand object.
• inherittcrcampaign: true makes inherited campaigns read-only for that profile.
• An inherited brand with inherittcrcampaign: false is a supported dedicated-campaign pattern.
• Sharing flags expose a profile's contacts/templates; inheritance flags consume organization resources. Treat those directions separately.

Billing and number references

billingmodel currently supports profile, organization, and profileandorganization. A profile or fallback billing model requires billingcontact when none exists. Card fields are forwarded to the payment processor and must not be logged or persisted.

Profile update can manage sendingphonenumberprofileid, sendingwhatsappnumberprofileid, sendingphonenumber, whatsappphonenumber, and allownumberchangeduringonboarding. Model reference IDs and direct numbers separately, and prevent cycles when one profile references another.

WABA choices

There are three distinct paths:

1. Organization Embedded Signup in the dashboard.
2. Child profile inheritance by omitting whatsappbusinessaccount after the organization has a WABA.
3. Dedicated profile WABA using wabaid and accesstoken; phonenumberid is optional.

There is no public endpoint that starts organization Embedded Signup. Direct credentials on POST /v3/profiles are not an “Embedded Signup endpoint.” Use waba-embedded-signup for the operational flow.

10DLC and campaigns

Use a profile brand object for a dedicated brand. Manage campaigns at:

• GET|POST /v3/profiles/{profileId}/campaigns
• PUT|DELETE /v3/profiles/{profileId}/campaigns/{campaignId}

Use sms-10dlc-registration for the payload and policy layer.

Completion and status handling

Complete a profile with POST /v3/profiles/{profileId}/complete and a required webHookUrl:

{
  "webHookUrl": "https://example.com/webhooks/profile-complete",
  "sandbox": true
}

Status is surface-specific:

• Create response currently demonstrates lowercase incomplete.
• Completion 202 means processing started and does not contain a final status.
• Completion 200 currently demonstrates lowercase completed for an already-complete profile.
• Completion callbacks can report COMPLETED, SUBMITTED, or failed.
• REST guides and OpenAPI publish different profile status sets.

Do not assert a closed REST enum. Preserve unknown strings and record the endpoint/callback surface that produced them.

Webhook attribution

Sent events do not contain your application tenant ID. Before sending, persist the returned message_id with the tenant and profile. Route outbound status events through that mapping. For inbound messages, map the receiving number/profile resource to the tenant.

message_id -> tenant_id, profile_id, logical_send_id, channel
receiving_number -> tenant_id, profile_id

Do not infer tenant ownership from account_id alone. Multiple tenant profiles can belong to one organization.

Design checklist

• Tenant/brand isolation decision is explicit.
• Credential pattern and rate-limit/blast radius are documented.
• Sharing and inheritance directions are intentional.
• Billing ownership is named.
• Number references cannot form cycles.
• WABA path is organization signup, inheritance, or dedicated credentials—not an invented hybrid.
• Dedicated brand/campaign paths are profile-based.
• message_id and inbound-number mappings support webhook attribution.
• Unknown profile statuses are tolerated.
• Tenant offboarding revokes credentials, disables sends, detaches resources safely, and retains audit evidence.

See [references/sender-profile-data-model.md](references/sender-profile-data-model.md) and [references/profile-boundary-examples.md](references/profile-boundary-examples.md) for implementation patterns.