moda-social-linkedin

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Sizes and defaults

• Document carousels are read SMALL in the feed: headline-first pages, one idea

per page, body type no smaller than ~34px at 1080 wide.

• Profile banner: keep the bottom-left quiet, place content center/right (the

right two-thirds), copy limited to a name/role plus at most one short line.

• Carousel page bottom-center ~60px is overlapped by LinkedIn's own chrome.

Recipe — document carousel (the signature move)

A LinkedIn carousel is a document — ONE multi-page PDF, never a zip of images. The description promises it; the export step is where it is kept.

1. moda canvas create --name "[Topic] — LinkedIn doc" --intent "[brief]" --size 1080x1350 --category carousel --brand [KIT] — send the link immediately.
2. Lock the system first: 2–4 colors, exactly two fonts, one grid, one motif.
3. Author page 1 ALONE — the hook, 5–9 words, no logo: moda canvas markup [CANVASREF] --file - --page [PAGEID]; moda canvas screenshot [CANVAS_REF]; fix until it proves the look.
4. moda canvas add-pages [CANVAS_REF] --count [N-1], then one markup apply per page — serial on one canvas. Last page carries the one ask and the brand.
5. moda canvas screenshot [CANVAS_REF] in ≤3-page batches; judge as a set.
6. moda export [CANVAS_REF] --format pdf -o [topic]-linkedin.pdf — one multi-page PDF. Read warnings[] and relay any caveat honestly; put the URL in the caption, since LinkedIn consumes the pages as images.

Recipe — single post image, banner, or company art

1. moda canvas create --name "[Topic] — LinkedIn" --intent "[brief]" --size [WxH from the table] --category social --brand [KIT] — link immediately.
2. Person-first when a name is given (the name is the hero lockup, the company

supports); company-led only on request: logo + one value prop, no headshots.

1. Author in one apply: moda canvas markup [CANVASREF] --file - --page [PAGEID].
2. moda canvas screenshot [CANVAS_REF] — check the bottom-left avatar zone on a

banner, contrast and type floor everywhere; fix and re-screenshot.

1. moda export [CANVAS_REF] --format png --pixel-ratio 2 -o [topic]-linkedin.png.

Examples

• "a LinkedIn carousel about our launch" → document-carousel recipe → ONE PDF.
• "a post image for this announcement" → single recipe at 1200×627.
• "refresh my LinkedIn banner" → single recipe at 1584×396, content center/right.
• "company page cover for [Company]" → single recipe at 1128×191, lockup only.
• "a 10-page LinkedIn doc on [Topic]" → carousel recipe, 10 pages, one PDF.

Errors

Any typed error → load moda-core and read its recovery reference. The trap here is exporting a carousel as a zip: png/jpeg multi-page arrives as a zip, so carousels export --format pdf. stale_revision heals — retry once.

Make it recurring

A weekly thought-leadership carousel → moda-automate runs the schedule (the artifact still routes here); the winning page system → moda-templates.

See also: moda-social — other platforms, ad sets, carousel theory · moda-core — the contract, recovery, everything Moda can do.

References