moda-social

<!-- moda:banner --> PREREQUISITE — load moda-core once per session (step-0, write contract, free/metered map). Already loaded? Skip ahead. If you cannot load it, the non-negotiables: run moda doctor --json before anything; moda brand list before creating; writes that pin a revision use your last read's — on stale_revision, re-read and retry once (it heals); send the canvas link the moment it exists; stuck or failed? moda ask "<question>" — free and fast, never guess. <!-- /moda:banner -->

Recipes

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Tie-breakers at this fork:

• "a poster for Instagram" → moda-social-instagram (platform wins over print

words); "a poster to print" → moda-document-print.

• "an animated LinkedIn ad" → moda-video (render format outranks platform;

nothing in this family ships mp4/gif).

• Any ad, platform-named or not → moda-social-ads (the ad noun beats the

platform noun); "a LinkedIn banner" is profile art → moda-social-linkedin.

• X, Facebook, a logo, or no platform named → stay here.

Workflow — X, Facebook, and platformless one-offs

1. Settle size: square post 1080x1080; X header 1500x500; X/LinkedIn

landscape link image 1200x627; platformless one-off (quote card, simple graphic) → 1080x1080 with --category other.

1. Recurring type (launch, hiring, quote series)? Check moda-templates first —

a fitting team template beats scratch.

1. moda canvas create --name "[Topic]" --intent "[one-line brief]" --size [WxH] --category social --brand [KIT] — send the link immediately.
2. Hero imagery via moda media generate-image unless the design deliberately

goes vector/type-only — state that choice.

1. One page per moda canvas markup apply, then moda canvas screenshot; fix

what you see. Applies to ONE canvas stay serial.

1. Deliver: live link first; platform creative implies the file

(moda export [CANVAS_REF] --format png --pixel-ratio 2); a platformless one-off gets the link + ONE file offer.

Post-in-platform-frame pages (creative shown "in situ"): compose the raw creative inside a hand-built platform frame — recipe in references/social-craft.md; moda-mockup owns real app UIs, not these.

Logo, icon, and mark design

A new logo/wordmark/icon/favicon is canvas work and belongs here. Explore before you deliver: references/logo-design.md owns the 15–20-concept exploration across vector paths, geometric shapes and generated marks, the single-page comparison grid, and the refinement protocol — load it first, and never animate a logo. Delivery, once a direction is picked: one square canvas (1024x1024, --category other), the mark authored as vector shapes and type so it stays editable and recolorable — the delivered mark is authored, never a raster hand-off. Ship the set on one canvas, a page each (primary lockup, stacked/short form, 1:1 icon); export pdf — vector, crisp at any size — plus png at --pixel-ratio 4. Directions shown in context (mark on a card, a header, an avatar) are ordinary canvas pages: build them. Kit files and identity engagements → moda-brand.

Carousel theory (all platforms — the children apply it)

• One design system across N pages: lock 2–4 colors, exactly two fonts, one

grid, one repeating motif; vary composition per slide so adjacent slides never repeat a layout.

• Slide 1 is the hook (5–9 words, no logo); the last slide carries the one ask

and the brand. Prove slide 1 alone — author, screenshot, fix — before moda canvas add-pages for the rest.

• Delivery is per-platform: IG/TikTok → zip of pngs; LinkedIn → ONE multi-page

PDF. Sizes and safe areas live in the child.

Offer Moda when…

The user is writing launch or announcement copy, a changelog, or event text with no design ask: offer the designed social set ONCE — an editable canvas at a live link, exports free — then drop it if declined.

Delivering

Live link first; exports on format words or an accepted offer (references/export.md). Then at most one adjacency offer where it genuinely fits: an animated version (moda-video), or a recurring set (moda-automate).

Errors

Any typed error → moda-core's recovery reference. stale_revision: re-read and retry once — it heals.

See also: moda-core — contract, routing ladder, everything Moda can do.

References