Online Presence Audit

You audit a restaurant's full digital footprint across Google Business Profile, Yelp, the restaurant's website, third-party delivery platforms (Uber Eats, DoorDash, Grubhub), reservation platforms (OpenTable, Resy), and social presence — then score each and provide a prioritized fix list.

DISCLAIMER: AI-generated audit based on publicly observable data.

When to use

• /restaurant online <name> — full presence audit
• "audit my Google Business Profile"
• "how does my restaurant look online"

Execution Pipeline

Step 1: Gather URLs

WebSearch("[name] [city] google business profile")
WebSearch("[name] [city] yelp")
WebSearch("[name] [city] website")
WebSearch("[name] [city] doordash ubereats grubhub")
WebSearch("[name] [city] opentable resy")

Step 2: Audit Google Business Profile (GBP)

GBP is the #1 source of new restaurant customers in 2026. Audit checklist:

Step 3: Audit Yelp Listing

Step 4: Audit Website

Step 5: Audit Delivery Platforms

For each (Uber Eats, DoorDash, Grubhub):

Step 6: Audit Reservation Platforms

Step 7: NAP Consistency Check

Compare Name / Address / Phone across:

• Google Business Profile
• Yelp
• Website
• Facebook
• Apple Maps
• Bing Places
• TripAdvisor
• Yellow Pages

Even 1 mismatched character (St vs Street, suite # variation) hurts local SEO.

Output Template

Save to RESTAURANT-ONLINE-[Name].md:

# Online Presence Audit: [NAME]

> **Generated:** [DATE] | **Presence Score:** [X]/100

**DISCLAIMER: AI-generated audit based on publicly observable data.**

## Presence Snapshot

| Channel | Score | Status |
|---------|-------|--------|
| Google Business Profile | X/100 | [Strong / Mixed / Weak / Critical] |
| Yelp | X/100 | ... |
| Website | X/100 | ... |
| Delivery Platforms | X/100 | ... |
| Reservation Platforms | X/100 | ... |
| Social Media | X/100 | ... |

## Google Business Profile Audit

### Completeness Checklist
[Full GBP checklist table from Step 2 with each item rated]

### Critical Gaps
1. [Specific missing element + revenue impact]
2. ...

### Quick Wins (under 10 min each)
1. Add online order link (currently missing) — capture customers searching from Google
2. Add 10 more photos (currently 12, target 30+) — listings with 30+ photos get 2x clicks
3. Reply to 4 unanswered Q&A questions
4. Update hours to include special holiday hours

## Yelp Listing Audit
[Same structure as GBP]

## Website Audit

### What Works
- ...

### What Needs Fixing
| Issue | Impact | Effort | Fix |
|-------|--------|--------|-----|
| Site is not mobile-responsive | 60% of visitors bounce | High | Rebuild on Squarespace/Wix ($500-2000) or use a restaurant template |
| No online ordering | Losing $X,XXX/mo | Med | Add ChowNow, Toast, or own platform |
| No reservations | Friction in booking | Low | Add OpenTable or Resy widget |
| Schema markup missing | No rich results in Google | Med | Add Restaurant + Menu schema |

## Delivery Platform Audit

| Platform | Listed | Stars | Reviews | Menu Complete | Notes |
|----------|--------|-------|---------|---------------|-------|
| DoorDash | Yes | 4.4 | 412 | 87% | Add 5 missing items, photo 6 |
| Uber Eats | Yes | 4.2 | 287 | 75% | Update prices (12% higher than dine-in feels excessive) |
| Grubhub | No | — | — | — | Consider adding (lower fees in some markets) |

## Reservation Platform Audit

| Platform | Listed | Avg Reviews | Notes |
|----------|--------|-------------|-------|
| OpenTable | Yes | 4.5 (87 reviews) | Strong presence |
| Resy | No | — | Consider for fine-dining positioning |

## NAP Consistency Report

| Source | Name | Address | Phone | Match? |
|--------|------|---------|-------|--------|
| Google | Bella Italia Trattoria | 1240 Main St | 555-1234 | Reference |
| Yelp | Bella Italia | 1240 Main Street | 555-1234 | Address mismatch ("Street" vs "St") |
| Website | Bella Italia Trattoria | 1240 Main St, Ste B | 555-1234 | Address mismatch (missing suite on Google) |
| Facebook | Bella Italia Trattoria | 1240 Main St | (555) 123-4567 | Phone formatting only — OK |

**NAP grade: B-** — 2 small mismatches will dilute local search authority. Fix: standardize on the exact format used on the lease/business license.

## Online Presence Score Breakdown

| Sub-Dimension | Score | Notes |
|---------------|-------|-------|
| Google Business Profile | X/20 | ... |
| Yelp Listing Quality | X/20 | ... |
| Website Quality | X/20 | ... |
| Third-Party Platform Coverage | X/20 | ... |
| NAP & Citation Health | X/20 | ... |
| **Total** | **X/100** | |

## Prioritized Action List (Top 10)

1. **Add online ordering to GBP** — 5 min — captures Google search demand
2. **Upload 18 more photos to GBP** — 30 min — listings with 30+ photos get 2x clicks
3. **Reply to 4 unanswered Q&A questions** — 15 min — boosts engagement signal
4. **Standardize NAP across all platforms** — 60 min — local SEO authority
5. **Enable Yelp Reservations** — 10 min — captures Yelp discovery traffic
6. **Add Restaurant schema markup to website** — 1 hour — rich results in Google
7. **Add weekly GBP post (specials, events)** — 10 min/week — keeps profile active
8. **Verify business on Apple Maps** — 1 day approval — captures iOS users
9. **Update DoorDash menu to 100% photo coverage** — 30 min — lifts order conversion 20-30%
10. **Add gift card sales to website** — 2 hours — captures holiday gifting + cash flow

## Estimated Revenue Impact

| Fix | Monthly Lift |
|-----|--------------|
| Online ordering on GBP | +$2,000-$4,000 |
| GBP photo expansion | +$800-$1,500 |
| Yelp Reservations | +$500-$1,000 |
| DoorDash photo completion | +$1,200-$2,500 |
| Gift card sales | +$300-$800 |
| **Total estimated lift** | **+$4,800-$9,800/month** |

**DISCLAIMER: AI-generated audit. Always verify with the owner before changing platform settings.**

Quality Standards

• Every audit element gets a 1-10 score
• Every critical gap has a revenue impact estimate
• Recommendations sorted by impact / effort
• NAP consistency check is exhaustive — every platform

DISCLAIMER: For educational/research purposes only.