SkillsAdd

yaojingang/yao-open-skills

yao-positioning-skill

Generate evidence-aware positioning reports for personal IPs, courses, products, services, brands, or companies by combining positioning theory, course-marketing analysis, user intent, competitor research, market demand, and verifiable advantages. Use when users ask for 定位、差异化分析、优势分析、心智定位、品类定位、竞品定位研究、定位报告或再定位建议. Do not use for slogan-only copywriting, generic marketing ideas, standalone market research without a positioning recommendation, or brand knowl…

First seen Jul 17, 2026

Installation

$ npx skills add yaojingang/yao-open-skills --skill yao-positioning-skill
View on skills.sh ↗ GitHub repository ↗

Summary

  • Generate evidence-aware positioning reports for personal IPs, courses, products, services, brands, or companies by combining positioning theory, course-marketing analysis, user intent, competitor research, market demand, and verifiable advantages.
  • Use when users ask for 定位、差异化分析、优势分析、心智定位、品类定位、竞品定位研究、定位报告或再定位建议.
  • Do not use for slogan-only copywriting, generic marketing ideas, standalone market research without a positioning recommendation, or brand knowledge-base construction.

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Also in this package

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npx skills add yaojingang/yao-open-skills
yao-tutorial-skill 82 yao-bayesian-skill 53 yao-weread-skill 41 yao-expert-skill 29 yao-business-skill 27 yao-kelly-skill 25 yao-open-skills-sync 23 yao-gametheory-skill 23 yao-crux-skill 22 learning-builder 20

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More details

Agent compatibility

Declared targets from SKILL.md / docs. Unmarked agents are not listed — the skill may still install via the CLI.

Claude Code Not declared
Cursor Not declared
Codex Not declared
GitHub Copilot Not declared
Windsurf Not declared
Gemini CLI Not declared
Cline Not declared
OpenCode Not declared

Repository health

Stars 1.3K
License LICENSE
Default branch main
Open issues 0
Status Active

Skill metadata

Parsed from SKILL.md frontmatter.

More metadata
author
Yao Team

Package contents

Files included with this skill beyond the listing page.

  • skill md SKILL.md 5,004 B
  • docs SUMMARY.md 592 B

History

  1. First seen on skills.sh
  2. First recorded snapshot · 5 installs

SKILL.md

定位分析与报告

Owned Job

  • 为个人、课程、产品、服务或品牌生成定位报告。
  • 研究五类竞争参照。
  • 比较 2 至 3 套方案并推荐或降级。

Workflow

  1. 按 references/intake-and-readiness-gate.md 接受问答、附件或 URL，整理符合 templates/intake-brief.schema.json 的 intake-brief.json，运行 python3 scripts/validate-intake.py intake-brief.json。
  2. 仅当校验返回 intake_ready 才开始检索；否则停止并使用返回的缺失项与示例，每轮追问 1 至 3 个问题。开始前回显对象、目的、范围、已收资料、自述项和待核验项。
  3. 选择 local、standard 或 deep 研究模式。需要当前竞品、价格或市场事实时必须联网核验。
  4. 读取 references/theory-system.md。个人 IP 或课程任务再读 references/course-marketing-method.md。
  5. 按 references/ai-workflow.md 建立主张清单、竞争集合、研究计划和证据台账。
  6. 按 references/source-credibility-policy.md 区分事实、自述、推断、假设和建议；来源必须通过权威性、主张适配、直接性、时效性、独立性和市场适配检查。
  7. 按 references/competitor-research-method.md 研究竞争与心智位置。禁止把“未发现公开证据”写成“不存在”。
  8. 按 references/demand-and-differentiation-method.md 分析需求、市场空位和 D6 优势，执行否决规则。
  9. 通过诊断与推荐门槛后生成 2 至 3 套定位方案并压力测试，只推荐一套；不通过时只输出初步观察和补证计划。
  10. 按 references/plain-language-positioning-method.md 生成通俗的心智快照，再进入可视化报告。
  11. 先生成符合 templates/report-data.schema.json 的 JSON，再运行 python3 scripts/validate-report-data.py positioning-report-data.json。
  12. 校验通过后运行 python3 scripts/render-report.py positioning-report-data.json --out positioning-report。
  13. 运行 python3 scripts/review-report.py positioning-report，修复语义、图表、移动端、打印和跨格式回归；不得通过删证据或升级置信度消除警告。
  14. 按 references/report-contract.md 核对 HTML、JSON、Markdown 的结论、指标和引用一致性。模板或图表变更再按 references/report-review-method.md 执行三视口与 A4 PDF 栅格化审校。

Downgrade Rules

  • 研究就绪门槛未通过：只补信息，不检索竞品、不生成方案。
  • 诊断门槛未通过：只输出初步观察和补证计划。
  • 无法访问外部资料且用户未提供竞品：进入本地证据模式，输出补证清单。
  • 没有用户需求证据：不得宣称市场空位。
  • 没有可证明优势：输出能力建设建议，不制造差异化标签。
  • 涉及第一、唯一、领先或效果承诺：要求独立证据和合规审查。

Output Contract

默认交付：

  • positioning-report.html：离线可视化决策报告。
  • positioning-report-data.json：唯一结构化事实源。
  • positioning-report.md：无脚本降级版与审计记录。

先用一页心智快照说清结论，再提供需求、竞争、优势、方案、行动、风险、证据和验证计划。个人 IP 或课程增加四层一致性，课程再增加行动路径、4P 与课程机制。缺失数据展示“证据不足”，不得伪造图表或总分。

交付前 review-report.py 必须通过。来源时效和证据警告可保留，但必须在报告和审校结果中可见；零警告交付使用 --strict。

Reference Map

  • 理论：references/theory-system.md、references/plain-language-positioning-method.md、references/course-marketing-method.md
  • 执行：references/intake-and-readiness-gate.md、references/ai-workflow.md
  • 研究：references/source-credibility-policy.md、references/competitor-research-method.md
  • 分析：references/demand-and-differentiation-method.md
  • 交付：references/report-contract.md、references/report-review-method.md、references/html-report-spec.md、references/metric-dictionary.md
  • 渲染资产：assets/report-template.html、assets/echarts.min.js
  • 系统说明：reports/positioning-skill-system-overview-2026-07-16/index.html
  • 分发净化：scripts/sanitize-package.py（仅在重建 ZIP 后执行）