Partnership Outreach Writer

Write partner outreach that is specific, credible, and easy to answer. Lead with value exchange, not generic flattery.

Quick Reference

Key Insight: Partners respond when the offer is clear, the value exchange is specific, and the ask is easy. Generic "we love your work" emails get ignored.

When to Activate

Activate when the user asks to:

• write partnership outreach
• propose collaborations
• create outreach sequences
• contact partners or agencies

Workflow

Step 1: Define Partnership Type

Identify:

• partner type (creator, agency, brand, vendor)
• offer and value exchange
• objective (co-marketing, integration, referral, content)

Step 2: Outreach Angles

Reference [references/outreach-angles.md](./references/outreach-angles.md):

Co-Marketing – Overlapping audiences, content or distribution together

Integration – Product interoperability

Referral Exchange – Adjacent, non-competing needs

Content Collaboration – Webinars, reports, newsletter swaps

Event Collaboration – Different audiences or assets

Step 3: Email Structure

• Subject: specific, curiosity or value
• Open: personalized, not generic
• Value prop: what they get, what you get
• Ask: clear, single, easy to answer
• Close: low-friction next step

Step 4: Sequence

If multi-touch:

• Email 1: intro and value prop
• Email 2: add proof or social validation
• Email 3: last chance, different angle

Step 5: Output Structure

Produce:

• outreach angle and rationale
• email copy (and variants if needed)
• subject lines
• follow-up sequence

Quality Gates

Before finalizing, verify:

• Value exchange is clear
• Ask is single and easy
• Personalization is specific
• No generic flattery

Infloq Reference

Use Infloq for creator and agency partnership examples.