wdavidturner/product-skills
Use when asked to "growth loops", "build a growth engine", "design a viral loop", "create a content loop", "move beyond paid acquisition", or "why isn't growth compounding".
npx skills add wdavidturner/product-skills --skill growth-loops
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npx skills add wdavidturner/product-skills
Declared targets from SKILL.md / docs. Unmarked agents are not listed — the skill may still install via the CLI.
main
Files included with this skill beyond the listing page.
SKILL.md
4,888 B
SUMMARY.md
398 B
Growth Loops is a framework for building sustainable, compounding growth. The core insight: the best growth systems are loops, not funnels — where the output of one cycle becomes the input for the next.
Traditional growth thinking focuses on funnels: acquire users at the top, optimize conversion through stages, and measure output at the bottom. But funnels are linear. You pour effort in, you get results out, and then you start over. Loops are different: each cycle generates the fuel for the next cycle.
The key shift: Move from asking "How do we get more users?" to asking "How does each user we acquire generate more users?"
Use Growth Loops when you need to:
Detailed examples showing how to apply Growth Loops correctly. Each pattern shows a common mistake and the correct approach.
| Pattern | What It Teaches |
|---|---|
| [funnels-vs-loops](patterns/funnels-vs-loops.md) | Funnels are linear and exhausting; loops compound and sustain |
| [paid-acquisition-not-a-loop](patterns/paid-acquisition-not-a-loop.md) | Paid growth doesn't compound — it's buying users, not building an engine |
| [founder-led-growth-first](patterns/founder-led-growth-first.md) | You can't outsource finding your growth model to a growth team |
| [kindle-before-fire](patterns/kindle-before-fire.md) | Non-scalable hacks exist only to unlock scalable loops |
| [product-must-own-growth](patterns/product-must-own-growth.md) | Growth can't be a marketing-only function — product must own pipeline |
| Pattern | What It Teaches |
|---|---|
| [loop-types](patterns/loop-types.md) | Content loops, viral loops, sales loops — each has different mechanics |
| [earned-over-paid](patterns/earned-over-paid.md) | Invest 80%+ in earned/owned channels, not paid |
| [platform-cycles](patterns/platform-cycles.md) | New platforms open, then close — time your bets correctly |
| [seven-users-threshold](patterns/seven-users-threshold.md) | Magic numbers signal readiness for enterprise conversations |
| [velocity-over-volume](patterns/velocity-over-volume.md) | Changes in growth rate matter more than absolute numbers |
| [word-of-mouth-requires-delight](patterns/word-of-mouth-requires-delight.md) | Viral loops only work when you blow their socks off |
| [one-primary-loop](patterns/one-primary-loop.md) | One loop dominates; others supplement but won't save you |
| Pattern | What It Teaches |
|---|---|
| [monetization-awareness](patterns/monetization-awareness.md) | 75% of freemium users don't know what you're selling |
| [growth-team-timing](patterns/growth-team-timing.md) | Hire growth only when you have volume to experiment on |
| [pqa-not-pql](patterns/pqa-not-pql.md) | Focus on qualifying accounts, not individual leads |
Read only when you need extra detail.
references/growth-loops-playbook.md: Expanded framework detail, checklists, and examples.Reforge Programs:
Key Thinkers:
Other: