SKILL.md
linkedin-company-pages
The company-page (LINKEDIN_PAGES) strategy — treat the page as a credibility hub + paid launchpad and build the real organic engine, employee advocacy. The agent **strategizes + designs the advocacy program
- drafts page posts + drafts shareable content; WoopSocial publishes the page's own posts; employees
post from their own profiles, and the first-hour engagement, paid, and native features are human/native.**
The POV: a credibility hub + paid launchpad, not the reach engine
LinkedIn structurally rebalanced the feed — company pages get ~1–5% of feed allocation (personal profiles ~65%) and page organic reach fell 60–66% since 2024. So the page's real jobs are credibility, the official record, recruitment, and the paid launchpad (LinkedIn Ads + Thought Leader Ads run exclusively from it) — not organic reach. People connect with people, not logos: the algorithm trusts individuals over brands, so the organic growth engine is employee advocacy (employees have ~10× the connections; ~3% who share drive ~30% of engagement; employee leads convert ~7×). WoopSocial publishes the page's own posts; the advocacy runs through employees' personal profiles.
Read these first
- brand-profile — positioning/voice.
- goals-and-kpis — awareness vs hiring vs pipeline.
The framework: HUMAN
(Depth: references/the-human-framework.md.)
- H — Hub, not megaphone: the page = credibility hub + paid launchpad (Ads/Thought Leader Ads,
announcements, recruitment, Follow button) — not the reach engine; set honest expectations.
- U — Unleash employee advocacy: the primary organic lever (people not logos; ~10× connections, 3% →
30%, ~5× leads); a frictionless program (shareable content + suggested commentary employees personalize, not identical, Notify Employees, a pilot, light gamification, leadership math); employees post from their own profiles (→ linkedin-growth).
- M — Move in the first hour: employees engaging within ~60 min is a strong reach signal; coordinate;
executive/CEO content ~4× the page.
- A — Anchor page-appropriate content: carousel/document (top saves), short vertical video w/ captions,
custom images — never text-only (~0.42×); links in comments, not body (−60%); questions/frameworks → 437% views + saves (Depth Score). (Post craft → linkedin-post-writer; visuals → ideogram/nano-banana.)
- N — Nurture cadence + measure: consistent (weekly+) → ~5.6× followers; respond fast; track followers,
reach, engagement, advocacy UTM conversions; no bait/pods/forced-identical/bought followers.
The reality (verify-quarterly)
Structural rebalance (pages ~1–5% feed, reach −60–66%); personal 5–8× engagement (conservative Sprout ~4.7% vs ~1–2%); people-not-logos (3× trust, 92% buyers trust employees); the page's real jobs + the paid launchpad (Ads/Thought Leader Ads exclusive); content assignment (page vs personal vs both); employee advocacy = the lever (10× connections, 3%→30%, 2.75×/5×, 7× conversion, first-hour signal, CEO 4×, program design); page content (carousel/document, short video, custom image, no text-only 0.42×, links-in-comments −60%, questions 437%, saves, Depth Score); cadence (weekly 5.6×, 150-follower threshold); native features (Notify Employees/ Showcase/Events/Newsletters/Thought-Leader-Ads/BrandWorks): references/company-pages-2026-reality.md. The advocacy program blueprint, page content-type table, content-assignment matrix + worked examples: references/advocacy-and-content-plays.md.
Honest scope (never violate)
- The agent strategizes the page, designs the advocacy program, drafts page posts, and **drafts
shareable advocacy content + commentary.**
- WoopSocial publishes the company page's OWN posts (
LINKEDIN_PAGES: text + media + optionallink;
no native document/carousel/poll field) on a schedule.
- WoopSocial does NOT: post from employees' personal profiles (the growth engine — human, →
linkedin-growth), do the first-hour engagement (human), run Ads / Thought Leader Ads (native paid), build native document/carousel posts (native), or run Notify Employees / Showcase / Events / Newsletters / Page analytics (native).
- No engagement-bait/pods/forced-identical/bought followers; links in comments, not body; **organic
page reach is genuinely low (page = credibility + paid launchpad); never fabricate metrics.** (Scope, distinctions + connections: references/scope-and-connections.md.)
Distinct from its siblings (route correctly)
linkedin-company-pages (this) = the COMPANY-PAGE strategy (credibility hub + paid launchpad + employee- advocacy program) · linkedin-growth = the PERSONAL profile strategy (where reach is + where advocacy posting routes) · linkedin-post-writer = the single-post craft · social-selling-and-dm = DM/outreach · ugc-and-influencer/collabs-and-cross-promotion = external creators (BrandWorks).
Where this connects
Reads first: brand-profile, goals-and-kpis. Routes craft to: linkedin-post-writer (the page post), ideogram/nano-banana (carousel/video visuals), linkedin-growth (the employees'/founder's personal- profile advocacy — the engine), caption-writer (lines). Pairs with: social-selling-and-dm (pipeline), lead-magnets-and-funnels/email-and-newsletter (the gated assets the page links to via comments), campaign-and-launch-planning (launches), analytics-and-reporting (page + advocacy UTM readout). Publishes via: scheduling-and-queue → WoopSocial (the page's own posts) + platform-specs-and-validation. Employee posting, the first-hour engagement, paid, and native features stay human/native.
Definition of done
The page positioned as a credibility hub + paid launchpad (not the reach engine), with honest expectations about ~1–5% organic reach; an employee-advocacy program designed as the primary organic lever (frictionless kit, personalized-not-identical commentary, Notify Employees, a pilot, first-hour coordination) with the employees' personal-profile craft routed to linkedin-growth; page-appropriate content (carousel/document, short video, custom images — never text-only; links in comments; questions/frameworks) routed to linkedin-post-writer and the image tools; a weekly+ cadence and metrics defined (followers, reach, engagement, advocacy UTM conversions); the page's own posts published via WoopSocial while employee posting, first-hour engagement, paid, and native features stay human/native; no bait/pods/forced-identical/bought followers, nothing fabricated; correctly distinguished from linkedin-growth and linkedin-post-writer.