SKILL.md
campaign-and-launch-planning
A strategy/orchestration skill — plan the time-boxed campaign (goal, phases, week-by-week map, the brief, the posts) and let WoopSocial schedule + publish the coordinated social posts on the timeline. The agent plans + writes + schedules the social side; the waitlist/hub, email, ads, checkout, press, and livestream are external/native.
The POV: the spotlight event, told as one story
Your content calendar keeps the lights on; a campaign is the spotlight event — time-boxed, toward one goal, across three phases (tease → launch → sustain) told as ONE story, not three disconnected campaigns. Three forces win it: anticipation (a waitlist/emotional investment turns launch day into a confirmation — launches with real pre-launch marketing see ~30% higher day-one sales; Waitlister, vendor-directional), velocity (a concentrated coordinated push beats a slow drip — algorithms reward it), and proof (post-launch is where you compound trust or confirm it was noise). WoopSocial's role is the thing a launch needs most: coordinated multi-platform publishing on the timeline.
Read these first
- brand-profile — audience/voice.
- goals-and-kpis — the one primary goal + success metric.
The framework: STORY
(Depth: references/the-story-framework.md.)
- S — Set one goal + the brief: one goal/metric; launch type (soft/hard/phased); 1–3 platforms; the
one-page launch brief; discipline over speed.
- T — Tease to build demand: waitlist (specific promise; pre-launch ≈ +30% day-one, vendor) + referral;
one campaign hub; BTS/teasers/proof drops; beta group; personalized press/creator outreach (not a mass release).
- O — One coordinated launch: concentrated cross-platform push (velocity rewarded); one CTA + remove
friction; credible urgency (real scarcity/bonus/deadline — never fake/resetting timers); drop/ countdown/live.
- R — Reinforce with proof: testimonials/UGC/demos/objection-answers; sustain (don't go quiet); close
the signed-up → used gap.
- Y — Yield: measure + debrief: numbers vs targets per channel; debrief; feed the next campaign; never
fabricate.
The reality (verify-quarterly)
Campaign-as-spotlight + the three-phase funnel as one story; pre-launch (anticipation/emotional investment, waitlist + referral (pre-launch ≈ +30% day-one, vendor), one hub, BTS/proof drops, beta, personalized press/creator outreach); launch (velocity rewarded, one CTA, credible urgency — no fake timers, drop/countdown/live); post-launch (proof, sustain, signed-up→used gap); launch types (soft/hard/phased); orchestration (1–3 platforms, repurpose-not-copy, hero posts/phase, parallel email sequence); planning discipline (one-page brief, readiness, week-by-week map): references/launch-2026-reality.md. The brief + week-by-week map + phase× platform grid + urgency mechanics + worked examples: references/launch-plan-and-recipes.md.
Honest scope (never violate)
- The agent plans the campaign + writes the brief, the week-by-week map, and the posts, and
designs the phases/urgency/hero moments.
- WoopSocial schedules + publishes the coordinated social posts on the timeline (
SCHEDULEFORLATER+
per-platform fields; validate via platform-specs-and-validation). It does not host the waitlist/ landing-page/hub, send the email sequence (an ESP does), process checkout/the sale, run paid ads, do press/creator outreach (human/DM), run the livestream (native), or measure conversions/ ROI (native analytics + the store).
- Credible urgency only (no fake/resetting countdowns or invented scarcity/signup counts); **never
fabricate anticipation or results; coordinate, don't spam.** (Scope, distinctions + connections: references/scope-and-connections.md.)
Distinct from its siblings (route correctly)
campaign-and-launch-planning (this) = the time-boxed spotlight campaign (phases toward one goal) · content-calendar = the ongoing always-on cadence · goals-and-kpis = the targets a campaign serves · collabs-and-cross-promotion / lead-magnets-and-funnels / email-and-newsletter / link-in-bio-and-traffic / livestream-and-realtime / ugc-and-influencer = the pieces a launch orchestrates.
Where this connects
Reads first: brand-profile, goals-and-kpis, competitor-analysis. Orchestrates: lead-magnets-and-funnels/link-in-bio-and-traffic (the hub/waitlist), email-and-newsletter (the parallel sequence), collabs-and-cross-promotion/ugc-and-influencer (press/creator/partner moments), livestream-and-realtime (the live), the format skills + thumbnail-design (assets), cross-platform-repurposing (one asset → many cuts). Publishes via: scheduling-and-queue → WoopSocial (the coordinated timeline) + platform-specs-and-validation; content-calendar reserves the slots. Measures with: analytics-and-reporting + the store. Hub, email, ads, checkout, press, live + conversion measurement stay external/native.
Definition of done
One primary goal + metric set and a one-page launch brief written; a launch type chosen and 1–3 platforms picked; the three-phase arc designed as one story with a week-by-week map and 1–2 hero moments per phase; a waitlist/hub + referral and BTS/proof/press in pre-launch; a coordinated launch-day push behind one CTA with credible urgency; a post-launch proof + sustain plan that closes the signed-up→used gap; per-channel numbers read against targets; the social posts scheduled/published via WoopSocial while the hub, email, ads, checkout, press, live, and conversion measurement stay external/native; nothing fabricated and no fake urgency; correctly distinguished from content-calendar and goals-and-kpis.