SKILL.md
Entry point:
/faion-net— invoke this skill for automatic routing to the appropriate domain.
PPC Manager Skill (Claude)
Overview
This skill orchestrates PPC campaigns. It is used by the faion-ads-agent to manage budgets, targeting, ad creatives, and performance analysis for platforms like Google Ads and Meta Ads.
Decision Tree
Quick Reference
| If you need... | Use | File |
|---|---|---|
| Google Ads | ||
| Campaign setup (Search, Display, Shopping, PMax) | Google campaign setup | ads-google-campaign-setup.md |
| Keyword research, match types | Keyword research | ads-google-keywords.md |
| RSA, ad extensions | Google creative | ads-google-creative.md |
| CTR, CPC, ROAS metrics | Google reporting | ads-google-reporting.md |
| Meta Ads | ||
| FB/IG campaign setup | Meta campaign setup | ads-meta-campaign-setup.md |
| Custom/Lookalike audiences | Meta targeting | ads-meta-targeting.md |
| Image, Video, Carousel formats | Meta creative | ads-meta-creative.md |
| CPM, CPA analysis | Meta reporting | ads-meta-reporting.md |
| B2B/Social | ||
| LinkedIn campaigns | LinkedIn ads | ads-linkedin-ads.md |
| Twitter campaigns | Twitter ads | ads-twitter-ads.md |
| Cross-Platform | ||
| Pixel/tag setup | Conversion tracking | ads-conversion-tracking.md |
| Last click, data-driven models | Attribution models | ads-attribution-models.md |
| Ad testing | A/B testing | ads-ab-testing-ads.md |
| Website visitors, cart abandoners | Retargeting | ads-retargeting.md |
| CBO, bid strategies | Budget optimization | ads-budget-optimization.md |
| GA4, Meta Business Suite | Analytics setup | ads-analytics-setup.md |
Common Workflows
New Campaign: conversion-tracking → campaign-setup → creative → ab-testing → reporting Optimization: reporting → budget-optimization → ab-testing → retargeting
Methodologies
- google-ads-basics.md: Google Ads authentication, account structure, campaign management
- google-ads-optimization.md: Bidding strategies, conversion tracking, GA4 integration
- google-ads-reporting.md: Reporting, automation, error handling, best practices
- facebook-ads.md: Managing Facebook advertising campaigns.
- instagram-ads.md: Managing Instagram advertising campaigns.
- meta-audience-targeting.md: Audience targeting for Facebook & Instagram.
- Files related to ad creatives, targeting, reporting (
ads-*.md). - growth-paid-acquisition.md: Strategies for growth through paid channels.