SkillsAdd

smithery/nammdev

referral-program-building

Build referral programs for SaaS/digital products.

Installation

$ npx skills add smithery/nammdev --skill referral-program-building
View on skills.sh ↗ Website ↗

Summary

  • Build referral programs for SaaS/digital products.
  • Covers reward structures (two-sided, tiered, multi-step), platform selection (Rewardful, ReferralCandy, Viral Loops, FirstPromoter), technical implementation (tracking, attribution, API patterns), fraud prevention, email templates, and KPI metrics.
  • Use for designing viral growth loops, implementing refer-a-friend features, or optimizing existing referral systems.

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Also in this package

Other skills from smithery/nammdev.

npx skills add smithery/nammdev
youtube-handling 0 test-orchestrator 0 seo-optimization 0 marketing-research 0 design-system 0 cook 0 content-marketing 0 affiliate-marketing 0

Browse all from smithery/nammdev

More details

Agent compatibility

Declared targets from SKILL.md / docs. Unmarked agents are not listed — the skill may still install via the CLI.

Claude Code Not declared
Cursor Not declared
Codex Not declared
GitHub Copilot Not declared
Windsurf Not declared
Gemini CLI Not declared
Cline Not declared
OpenCode Not declared

Skill metadata

Parsed from SKILL.md frontmatter.

Version1.0.0

Package contents

Files included with this skill beyond the listing page.

  • skill md SKILL.md 3,171 B
  • docs SUMMARY.md 449 B

History

  1. First recorded snapshot · 0 installs

SKILL.md

Referral Program Building

Build viral referral programs that drive 2-3x higher conversion rates with 37% better retention.

Quick Start

  1. Define Program Type - Choose reward structure matching business model
  2. Select Platform - Pick tool based on scale and integration needs
  3. Implement Tracking - Set up attribution, fraud prevention, analytics
  4. Launch & Optimize - Soft launch, measure KPIs, iterate

Core Principles

  • Two-Sided Rewards: Both referrer AND referee get incentives (68% higher participation)
  • Product Alignment: Use product as reward when possible (Dropbox model)
  • Integration: Embed in user workflow, not separate feature
  • Simplicity: Explain in 2-3 bullet points or it's too complex

References

Strategy & Design

  • [Reward Structures](references/reward-structures.md) - Incentive types, tiered rewards, real-world examples
  • [Platform Selection](references/platform-selection.md) - Rewardful vs ReferralCandy vs Viral Loops comparison

Implementation

  • [Technical Guide](references/technical-implementation.md) - Database schema, API patterns, attribution
  • [Fraud Prevention](references/fraud-prevention.md) - Detection mechanisms, validation rules

Operations

  • [Email Templates](references/email-templates.md) - Program intro, reminders, reward fulfillment
  • [Metrics & KPIs](references/metrics-tracking.md) - Participation rate, ROI, CLV tracking

Platform Quick Reference

Platform Best For Price Setup
Rewardful SaaS subscriptions $49/mo 1 hour
ReferralCandy Ecommerce $49/mo 1-click
Viral Loops Custom campaigns Custom Visual builder
FirstPromoter Recurring commissions Custom Dashboard
Voucherify Enterprise API-first Custom API integration

Key Metrics

  • Participation Rate: Target 5-9%
  • Referral Rate: Target 5-10% (avg 2.3%)
  • CAC via Referral: Should be 30-50% lower than other channels
  • Referred CLV: 16-25% higher than non-referred
  • Program ROI: Successful programs see 3:1 to 5:1

Case Study Insights

Dropbox (3900% Growth):

  • Product-aligned reward (500MB storage)
  • Integrated into onboarding step 6
  • Both parties benefit equally

PayPal (100M Users):

  • $20+$20 aggressive cash incentives
  • Aligned with payment product
  • 7-10% daily growth rate

Airbnb (900% YoY):

  • Altruistic messaging outperformed selfish
  • Mobile-first optimization
  • Data-driven A/B testing everything

Report Output

Activate: assets-organizing skill for report file paths

Referral reports go to assets/reports/performance/{date}-referral-program.md