SKILL.md
Social Media Management
Purpose
Create platform-optimized social media content that:
- Engages your target audience
- Builds thought leadership
- Drives traffic to owned channels
- Grows following organically
When to Use This Skill
- Creating Twitter threads for thought leadership
- Writing LinkedIn posts for professional audience
- Crafting Instagram carousels for education
- Posting FarCaster casts for Web3 community
- Repurposing long-form content for social
- Planning social media calendars
Core Concepts
Platform-Specific Optimization
interface PlatformConfig {
twitter: {
maxLength: number; // 280 characters
threadLength: number; // 5-15 tweets
hashtagLimit: number; // 1-2 hashtags
bestTimes: string[]; // [9am, 12pm, 6pm]
};
linkedin: {
maxLength: number; // 3,000 characters
optimalLength: string; // 1,500-2,000 chars
hashtagLimit: number; // 3-5 hashtags
bestTimes: string[]; // [8am, 10am, 12pm];
};
instagram: {
maxLength: number; // 2,200 characters
carouselSlides: number; // 5-10 slides
hashtagLimit: number; // 5-30 hashtags;
};
}The Hook Framework
┌─────────────────────────────────────────────┐
│ HOOK TYPES │
├─────────────────────────────────────────────┤
│ Question Hook → "What if everything..." │
│ Stat Hook → "93% of marketers..." │
│ Story Hook → "I almost made a..." │
│ Controversy Hook → "The opposite of..." │
│ Future Hook → "In 5 years, we'll..." │
└─────────────────────────────────────────────┘Thread Architecture
TWEET 1 (Hook): Attention grabber + promise
TWEET 2 (Context): Brief setup + why it matters
TWEET 3-7 (Body): Main points, one per tweet
TWEET 8 (Example): Concrete illustration
TWEET 9 (CTA): Ask for engagement + follow
TWEET 10 (Close): Memorable finish + #contentPatterns
Pattern 1: Twitter Thread Structure
1/ [NUMBER] [TRANSFORMATIVE STATEMENT] about [TOPIC]
A [SHORT] breakdown 🧵👇
2/ [Context or background - 2 sentences]
3/ [First key insight]
[Supporting detail or example]
4/ [Second key insight]
[Supporting detail or example]
5/ [Third key insight]
[Supporting detail or example]
6/ [Practical application]
Here's how to apply this:
7/ [The framework or synthesis]
8/ [Your experience or case study]
9/ [Challenge or question to audience]
10/ If you enjoyed this:
• Follow for more [TOPIC] insights
• RT the first tweet to share
• [Related content link]
[#industry #topic #advice]Pattern 2: LinkedIn Thought Leadership Post
[PROVOCATIVE OPENING - 1-2 sentences]
[PROBLEM STATEMENT - Why this matters]
Here's what's happening:
[KEY INSIGHT 1]
→ [Explanation and why it matters]
[KEY INSIGHT 2]
→ [Explanation and why it matters]
[KEY INSIGHT 3]
→ [Explanation and why it matters]
The opportunity for those who act:
[FORWARD-LOOKING STATEMENT]
What I'm doing about this:
[YOUR ACTION OR PROJECT]
Questions for you:
[Q1 - Engaging question]
[Q2 - Engaging question]
[CTA - What should they do next?]
#[hashtag1] #[hashtag2] #[hashtag3] #[hashtag4] #[hashtag5]Pattern 3: Instagram Educational Carousel
```SLIDE 1: Title Slide (Hook)》 "5 [TRANSFORMATIVE] Ways to [DESIRED OUTCOME]" "Save this for later"
《SLIDE 2: Problem Statement》 "The biggest mistake most people make..."
《SLIDE 3: Solution Overview》 "Here's what actually works:"
《SLIDE 4-8: Each Method》 "[NUMBER]. [METHOD NAME]"
- [Key benefit]
- [How to implement]
- [Example]
《SLIDE 9: Quick Wins》 "Start with #1 for immediate results"
《SLIDE 10: CTA》 "Follow for more [TOPIC] tips" "Save this post"
## Step-by-Step Process
1. **Platform Selection**
- Match content type to platform strength
- Twitter: Hot takes, threads, quick tips
- LinkedIn: Thought leadership, B2B
- Instagram: Visual learning, behind-the-scenes
- FarCaster: Web3 community, real-time
2. **Content Adaptation**
- Adapt main message to platform voice
- Adjust length for platform limits
- Add platform-specific formatting
- Include appropriate hashtags
3. **Engagement Optimization**
- Write scroll-stopping hooks
- Include questions or polls
- End with clear CTA
- Add tweet/link to other platforms
4. **Scheduling**
- Post at platform-specific best times
- Maintain consistent posting schedule
- Use scheduling tools (Buffer, Hootsuite)
- Track and iterate on performance
5. **Community Engagement**
- Respond to comments within 1 hour
- Engage with similar content
- Build relationships with influencers
- Cross-promote across platforms
## FrankX Application
[FrankX Provocative Voice]
The future belongs to those who create it.
Not consume. Not critique. CREATE.
3 principles for becoming a creator:
1/ Ship weekly
The magic is in the practice. Your first 100 posts will be terrible. Your second 100 will be mediocre. Your third 100? Game-changing.
2/ Think in public
Share your process. Your half-baked ideas. Your experiments. Your failures.
This builds trust faster than perfection.
3/ Build in public
Show the behind-the-scenes. Your tools. Your stack. Your wins.
The audience wants to see the journey.
This is how we build the golden age.
[FrankX Brand CTA]
#[consciousness] #[transformation] #[creator economy]
## Anti-Patterns
| Bad Practice | Why It's Bad | Better Approach |
|--------------|--------------|-----------------|
| Same post everywhere | Ignores platform norms | Adapt for each platform |
| No hook in first line | People scroll past | Start with attention-grabber |
| Too many hashtags | Looks spammy, hurts reach | Platform-appropriate amount |
| Only self-promotion | Provides no value | 80% value, 20% promotion |
| Inconsistent posting | Algorithm punishment | Regular posting schedule |
| Ignoring engagement | Misses relationship building | Respond to all comments |
## Quick Commands
Create Twitter thread
skill:social-media, create a twitter thread about [TOPIC]
Write LinkedIn post
skill:social-media, write a linkedin post about [TREND]
Generate Instagram carousel
skill:social-media, create an instagram carousel on [SUBJECT]
Post to FarCaster
skill:social-media, create a farcaster cast about [TOPIC]
Repurpose blog to social
skill:social-media, turn my blog post [URL] into a thread
## Related Skills
- `blog-writing` - Create long-form content to repurpose
- `newsletter` - Email distribution of social content
- `content-strategy` - Plan social media calendar
- `seo-optimization` - Optimize for social search
## Resources
- `resources/platform-templates.md` - Platform-specific templates
- `resources/hook-library.md` - Proven hook formulas
- `resources/hashtag-strategy.md` - Hashtag research by platform