Hebrew Content Writer

Instructions

Step 1: Identify Content Type and Register

Step 2: Apply Hebrew Grammar Rules

Spelling Standard -- Use Ktiv Maleh (Full Spelling): Modern Hebrew content uses ktiv maleh (plene spelling) with vav and yod for vowels:

• Correct: תוכנה (tochnah) not תכנה
• Correct: שירות (sherut) not שרות
• Follow Academy of Hebrew Language guidelines

Smichut (Construct State) Rules:

• First noun loses definite article: "beit ha-sefer" (the school) not "ha-beit ha-sefer"
• First noun may change form: bayit -> beit, yom -> yom (unchanged)
• Adjectives agree with the LAST noun in the chain

Direct Object Marker (et):

• Required before definite direct objects: "ra'iti ET ha-sefer" (I saw the book)
• NOT used with indefinite objects: "ra'iti sefer" (I saw a book)
• Common mistake: omitting "et" or using it with indefinite objects

Subject-Verb Agreement:

• Verbs agree in gender and number with their subject
• Past tense: also agrees in person
• Present tense: only gender and number (no person distinction)
• Future tense: gender, number, and person

Step 3: Handle Gendered Language

Option A -- Traditional (default for formal/legal): Use masculine plural for mixed groups. Standard in government, legal, academic writing.

Option B -- Slash Notation (for business/marketing):

משתמשים/ות יקרים/ות (dear users, m/f)

Option C -- Gender-Neutral Rewording (recommended for UX/tech):

Ask the user which approach they prefer if not specified.

Step 4: Common Hebrew Writing Mistakes to Avoid

Step 5: Hebrew SEO Optimization

Keyword Strategy:

• Research keywords in Hebrew using Google Keyword Planner (region: Israel)
• Account for morphological variations -- target root words and common forms
• Example: "ביטוח" (insurance) also search "ביטוחים", "לבטח", "מבוטח"
• Consider bilingual searches -- Israelis search English for tech terms

On-Page SEO for Hebrew:

• Title tag: 50-60 Hebrew characters, primary keyword near beginning
• Meta description: 120-150 characters, compelling call-to-action
• H1: One per page, contains primary keyword
• URL slug: Transliterated Hebrew ("bituach-briut") or English equivalent
• Alt text: Descriptive Hebrew text for images
• Internal linking: Use Hebrew anchor text

Content Structure:

• Use short paragraphs (2-3 sentences) -- Hebrew text appears denser than English
• Use headers (H2, H3) every 200-300 words
• Bulleted lists improve readability in Hebrew
• Bold key terms for scanning

Step 6: Write in the Dugri (Direct) Register

"Dugri" is the blunt, no-nonsense register Israelis use and expect in everyday speech and increasingly in product copy, support replies, and startup marketing. It is a distinct mode, not just "informal" - it can be polite and still completely direct. Use it when the brand voice is plain-spoken or when softening would feel evasive to an Israeli reader.

How to write dugri:

• Drop English-style softeners. Cut "we would be happy to", "it might be worth considering", "please feel free to". Say the thing.
• Short sentences, one idea each. Long subordinate clauses read as bureaucratic.
• Second-person imperative is fine and friendly: "תשלחו לנו את המספר" (send us the number), "תבדקו את זה" (check this).
• Lead with the point, then the reason - not the other way around.
• Dugri is not rude. It still uses "תודה" and basic courtesy; it just refuses to pad.

Step 7: Handle Mixed Hebrew/English (Heblish)

Israeli writing routinely mixes Hebrew and English, especially in tech, marketing, and business copy. The decision for each English term is keep, transliterate, or translate:

• Keep in English - established tech/product terms with no natural Hebrew equivalent in daily use: API, SaaS, deploy, dashboard (often), email (though "אימייל"/"מייל" is also common). Brand and product names always stay in English.
• Transliterate - terms that have entered spoken Hebrew phonetically: "אימייל", "סטארטאפ", "פינטק", "באג", "פיצ'ר". Use when the transliteration is what people actually say.
• Translate - terms with a well-established Hebrew word the audience uses: "תוכנה" (software), "משתמש" (user), "הורדה" (download), "עדכון" (update). Forcing English here reads as lazy.

RTL/LTR mixing in one line:

• An English term inside a Hebrew sentence keeps its LTR run; the browser's bidi algorithm usually handles a single word, but wrap longer English strings, codes, or anything with punctuation in <bdi> or dir="ltr" so surrounding Hebrew punctuation does not reorder.
• Keep a space on both sides of the English run.

English nouns taking Hebrew grammar:

• Hebrew plural: Israelis routinely add Hebrew plural endings to English nouns - "באגים" (bugs), "לינקים" (links), "פיצ'רים" (features). This is natural; do not "correct" it to English plurals.
• Definite article: the Hebrew "ה־" attaches to the English noun - "האפ" (the app), "הלינק" (the link), "הדשבורד" (the dashboard).
• Gender: assign the English noun a Hebrew gender consistently (usually masculine by default) so verbs and adjectives agree - "הדשבורד נטען" not "הדשבורד נטענה".

Step 8: Nikud, Numerals, and Dates

When to add nikud (vowel points):

• Children's content, early-reader material, songs, poetry.
• A single ambiguous word where context does not disambiguate (e.g., to distinguish "סֵפֶר" from "סַפָּר").
• Foreign names and unfamiliar loanwords on first mention.

When to omit nikud:

• Modern body copy, UI text, marketing, articles - standard unvocalized Hebrew. Adding nikud throughout looks like a textbook and slows fluent readers.

Numerals and dates:

• In running body copy, prefer digits for most numbers ("3 ימים", "תוך 24 שעות"); spelling out is reserved for formal/legal text or numbers that open a sentence.
• Number-gender agreement for 1-10: Hebrew numbers take the OPPOSITE gender form of the noun they count (a known trap). With a masculine noun use the feminine-form number: "שלושה ימים" (three days, masc. noun). With a feminine noun use the masculine-form number: "שלוש שנים" (three years, fem. noun).
• Dates follow Israeli convention DD/MM/YYYY and 24-hour time. See israeli-ui-design-system for formatting in UI components.
• Hebrew quotation marks: Hebrew uses the same " for quotation in practice, but note that gershayim " and geresh ' are reserved for acronyms (צה"ל) and abbreviations - do not let them double as quote marks in the same span.

Step 9: Literal-Translation Pitfalls

Calques from English produce text that is grammatical but unmistakably translated. Watch for:

"בכדי" is not wrong in every context, but it is overused as a fancier-looking "כדי"; default to plain "כדי".

Examples

Example 1: Marketing Email

User says: "Write a Hebrew marketing email for a SaaS product launch" Result: Write business-register Hebrew email with compelling subject line, benefit-focused body, clear CTA. Apply SEO principles if it will be a web version. Use gender-inclusive language.

Example 2: UX Error Message

User says: "Write Hebrew error messages for a login form" Result: Write short, clear, action-oriented Hebrew text in imperative mood. Use neutral/inclusive phrasing. Examples: "הסיסמה שגויה. יש לנסות שנית" (The password is incorrect. Please try again).

Example 3: SEO Blog Post

User says: "Write a Hebrew blog post about cloud security for Israeli businesses" Result: Research Hebrew keywords, write structured article with proper H2/H3 hierarchy, include meta description, use ktiv maleh throughout, business register.

Example 4: Gender-Inclusive Rewrite

User says: "Make this Hebrew text gender-inclusive" Result: Identify gendered forms, apply Option C rewording where possible, use slash notation where rewording is awkward, maintain readability and register.

Bundled Resources

References

• references/hebrew-grammar-quick-ref.md - Concise Hebrew grammar reference covering all 7 binyanim (verb patterns) with usage guidance by register, ktiv maleh vs. ktiv chaser spelling examples, common smichut (construct state) forms, and four gender-inclusive writing patterns with before/after examples. Consult when writing or editing Hebrew content and need to verify grammar rules, choose the correct register, or apply gender-neutral phrasing.

Gotchas

• Agents default to formal/literary Hebrew (safa gvoha) when writing marketing or UI text. Israeli users expect casual, conversational Hebrew. Use colloquial phrasing, not textbook Hebrew.
• Hebrew punctuation differs from English: the geresh (') and gershayim (") are used for abbreviations (e.g., tsahal) and acronyms, not for quotation. Agents may strip these or replace them with standard ASCII quotes.
• Agents tend to transliterate English idioms literally into Hebrew, producing unnatural text. "Think outside the box" does not translate directly; use native Hebrew expressions instead.
• Hebrew has grammatical gender that must agree between nouns, verbs, and adjectives. Agents often use masculine defaults even when addressing a female user or a feminine noun.

Reference Links

Troubleshooting

Error: "Text mixes formal and informal registers"

Cause: Inconsistent tone throughout the content Solution: Identify the target register at the start and apply it consistently. Common issue when multiple writers contribute or when translating from English.

Error: "SEO keywords don't match Hebrew search patterns"

Cause: Direct translation of English keywords to Hebrew Solution: Use Google Keyword Planner with Israel region. Hebrew search patterns differ from English -- Israelis may search differently than direct translations suggest.