SkillsAdd

smithery.ai

market-sizing-analysis

Calculate TAM/SAM/SOM for market opportunities using top-down, bottom-up, and value theory methodologies.

First seen Mar 8, 2026

Installation

$ npx skills add https://smithery.ai
View on skills.sh ↗ Website ↗

Summary

  • Calculate TAM/SAM/SOM for market opportunities using top-down, bottom-up, and value theory methodologies.
  • Use this skill when sizing markets, estimating addressable revenue, validating market opportunity for a new venture, or building investor-ready market analysis for a startup pitch or business plan.

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More details

Agent compatibility

Declared targets from SKILL.md / docs. Unmarked agents are not listed — the skill may still install via the CLI.

Claude Code Not declared
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GitHub Copilot Not declared
Windsurf Not declared
Gemini CLI Not declared
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OpenCode Not declared

Skill metadata

Parsed from SKILL.md frontmatter.

Version1.0.0

Package contents

Files included with this skill beyond the listing page.

  • skill md SKILL.md 2,477 B
  • docs SUMMARY.md 291 B

History

  1. First seen on skills.sh
  2. First recorded snapshot · 14 installs

SKILL.md

Market Sizing Analysis

Comprehensive market sizing methodologies for calculating Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) for startup opportunities.

Overview

Market sizing provides the foundation for startup strategy, fundraising, and business planning. Calculate market opportunity using three complementary methodologies: top-down (industry reports), bottom-up (customer segment calculations), and value theory (willingness to pay).

Core Concepts

The Three-Tier Market Framework

TAM (Total Addressable Market)

  • Total revenue opportunity if achieving 100% market share
  • Defines the universe of potential customers
  • Used for long-term vision and market validation
  • Example: All email marketing software revenue globally

SAM (Serviceable Available Market)

  • Portion of TAM targetable with current product/service
  • Accounts for geographic, segment, or capability constraints
  • Represents realistic addressable opportunity
  • Example: AI-powered email marketing for e-commerce in North America

SOM (Serviceable Obtainable Market)

  • Realistic market share achievable in 3-5 years
  • Accounts for competition, resources, and market dynamics
  • Used for financial projections and fundraising
  • Example: 2-5% of SAM based on competitive landscape

When to Use Each Methodology

Top-Down Analysis

  • Use when established market research exists
  • Best for mature, well-defined markets
  • Validates market existence and growth
  • Starts with industry reports and narrows down

Bottom-Up Analysis

  • Use when targeting specific customer segments
  • Best for new or niche markets
  • Most credible for investors
  • Builds from customer data and pricing

Value Theory

  • Use when creating new market categories
  • Best for disruptive innovations
  • Estimates based on value creation
  • Calculates willingness to pay for problem solution

Detailed patterns and worked examples

Detailed pattern documentation lives in references/details.md. Read that file when the navigation tier above is insufficient.