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smithery.ai

enrollment-persona-playbook

Persona + messaging framework for K-12, higher-ed, and workforce enrollment campaigns.

First seen Apr 22, 2026

Installation

$ npx skills add https://smithery.ai
View on skills.sh ↗ Website ↗

Also in this package

Other skills from smithery.ai · top by installs.

npx skills add https://smithery.ai
smithery-ai-cli 7.8K frontend-design 6.2K skill-creator 2.5K ck:ui-ux-pro-max 1.3K pdf 1.2K xlsx 966 pptx 894 docx 884 webapp-testing 1 web-design-reviewer 657

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More details

Agent compatibility

Declared targets from SKILL.md / docs. Unmarked agents are not listed — the skill may still install via the CLI.

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Package contents

Files included with this skill beyond the listing page.

  • skill md SKILL.md 1,298 B
  • docs SUMMARY.md 121 B

History

  1. First seen on skills.sh
  2. First recorded snapshot · 1 installs

SKILL.md

Enrollment Persona Playbook Skill

When to Use

  • Planning enrollment marketing campaigns across multiple segments.
  • Aligning admissions, marketing, and partner teams on persona insights.
  • Prioritizing offers, proof points, and stewardship plans per persona.

Framework

  1. Persona Canvas – demographic profile, motivations, barriers, channel preferences.
  2. Journey Stage Mapping – inquiry, application, admission, enrollment, retention cues.
  3. Messaging Architecture – value pillars, proof points, offers, objection handling.
  4. Channel Mix Guidance – recommended channels + creative formats per persona.
  5. Measurement & Signals – KPIs and health thresholds per stage/persona.

Templates

  • Persona worksheet (demographics, motivations, triggers, objections).
  • Messaging matrix (pillar → proof → CTA → disclosure).
  • Channel + content pairing cheat sheet.

Tips

  • Revisit personas each term to incorporate economic, policy, or competitor shifts.
  • Include parent/influencer personas when applicable (K-12, higher-ed).
  • Pair with analyze-enrollment-funnel to prioritize high-impact segments.