SKILL.md
Sales Handoff Enablement Kit Skill
When to Use
- Launching new campaigns or lifecycle plays that generate routed leads.
- Rolling out updated messaging, pricing, or objection handling for a segment.
- Conducting retros where sales lacked context or assets to follow up effectively.
Framework
- Context Brief – campaign goal, ICP, offer, key insights, reference dashboards.
- Talk Tracks & Scripts – intro lines, discovery questions, objection responses, CTA guidance.
- Collateral Pack – links to decks, one-pagers, case studies, demos, ROI calculators.
- System Instructions – CRM workflows, sequence enrollment steps, data entry requirements.
- Feedback Loop – channel for reps to submit learnings, objections, and win stories.
Templates
- One-page enablement brief (context, key messages, assets, KPIs).
- Objection handling table (objection → response → proof).
- Follow-up checklist (pre-call prep, talk track, assets to send, logging requirements).
Tips
- Embed Loom or audio snippets to deliver tone and emphasis quickly.
- Keep assets in a shared folder with versioning so RevOps can reference in audits.
- Pair with
run-standupscommand to remind reps of latest resources.