SKILL.md
Competitive Analysis Skill
Analyze competitors and market dynamics to inform product strategy. Master competitive intelligence and strategic positioning.
Market Analysis
TAM/SAM/SOM Calculation
TAM (Total Addressable Market):
= Total customers × Average deal size
= 10M companies × $10K = $100B
SAM (Serviceable Addressable Market):
= TAM × Segment % you can reach
= $100B × 10% = $10B
SOM (Serviceable Obtainable Market):
= SAM × Realistic market share (3-5 years)
= $10B × 5% = $500M
Market Dynamics
| Factor |
Analysis |
Impact |
| Growth |
CAGR % |
High/Med/Low |
| Competition |
# players |
Fragmented/Consolidated |
| Barriers |
Entry difficulty |
High/Med/Low |
| Regulation |
Compliance needs |
Increasing/Stable |
Competitor Research
Competitor Matrix
| Feature |
You |
Comp A |
Comp B |
Comp C |
| Feature 1 |
✓ |
✓ |
✗ |
✓ |
| Feature 2 |
✓ |
✗ |
✓ |
✗ |
| Pricing |
$99 |
$149 |
$79 |
$199 |
| Target |
SMB |
Enterprise |
Startup |
Mid |
Competitive Intelligence Sources
- Public: Website, pricing, blog, press
- Product: Free trial, demo, screenshots
- Customers: Win/loss interviews
- Community: G2, Capterra, Reddit
- Industry: Analyst reports, conferences
Strategic Frameworks
Porter's Five Forces
Supplier Power: [Low/Med/High]
Buyer Power: [Low/Med/High]
Competitive Rivalry: [Low/Med/High]
Threat of Substitutes: [Low/Med/High]
Threat of New Entrants: [Low/Med/High]
SWOT Analysis
STRENGTHS | WEAKNESSES
- [Internal +] | - [Internal -]
- [Internal +] | - [Internal -]
-------------------+-------------------
OPPORTUNITIES | THREATS
- [External +] | - [External -]
- [External +] | - [External -]
Battlecards
Sales Battlecard Template
COMPETITOR: [Name]
POSITIONING:
"[Competitor] is [category] focused on [segment].
We are [differentiator]."
WIN THEMES:
1. [Your advantage 1]
2. [Your advantage 2]
3. [Your advantage 3]
OBJECTION HANDLING:
Q: "Why not [Competitor]?"
A: "[Competitor] is great for [X], but [your advantage]"
GOTCHAS (Their weaknesses):
- [Weakness 1]
- [Weakness 2]
Troubleshooting
Yaygın Hatalar & Çözümler
| Hata |
Olası Sebep |
Çözüm |
| Outdated intel |
No refresh cycle |
Quarterly updates |
| Missing competitors |
Narrow view |
Expand search |
| Feature parity |
No differentiation |
Find unique angle |
| Lost deals |
Weak positioning |
Win/loss analysis |
Debug Checklist
[ ] TAM/SAM/SOM assumptions documented mi?
[ ] Competitor list complete mi?
[ ] Feature matrix current mi?
[ ] Battlecards distributed mi?
[ ] Win/loss tracked mi?
Recovery Procedures
- Lost Deal → Win/loss interview, update battlecard
- New Competitor → Rapid assessment, positioning review
- Feature Gap → Prioritize, or reposition
Learning Outcomes
- Conduct competitive research
- Build competitive matrices
- Create effective battlecards
- Identify market opportunities
- Position against competitors
