SKILL.md
Cold Outreach Message Generator
Get responses. Book calls. Win clients.
What This Skill Does
Input: Target industry + your solution Output: Cold email templates, LinkedIn messages, follow-up sequences
Cold Email Formula (That Works)
Subject: [Specific Pain Point Question] Example: "Managing 200+ inspections/month in Excel?"
Body (5 sentences max):
Sentence 1: Specific observation about their business "I noticed [Company] handles fire inspections for commercial buildings in [City]."
Sentence 2: Common pain point "Most inspection companies I work with struggle with [specific problem]."
Sentence 3: Brief solution hint "I build custom software that [specific benefit]."
Sentence 4: Social proof "Built similar system for [Company] - saved them 15 hours/week."
Sentence 5: Soft CTA "Worth a 15-min call to see if this makes sense for you?"
Signature [Your Name] [Your Title] [Calendar Link]
LinkedIn Connection Message
"Hi [Name], I work with [industry] companies to solve [specific problem]. Thought it might be worth connecting."
Follow-up after connection: "Thanks for connecting! I noticed [Company] does [their work]. Quick question - how do you currently handle [their pain point]? Most [industry] businesses I talk to struggle with that."
Follow-Up Sequence
Day 0: Initial outreach Day 3: "Hi [Name], following up on my note from Monday. Curious if [pain point] is something you're dealing with?" Day 7: "Last note from me! If [problem] isn't a priority right now, no worries. But if it is, happy to show you what we built for [Similar Company]."
Stop after 3 touches. Don't be annoying.
What Gets Responses
✅ Specific: "Managing HVAC service calls" not "running your business" ✅ Relevant: Mention their actual work ✅ Brief: 5 sentences max ✅ Social proof: Name similar companies you helped ✅ Easy CTA: Calendar link, not "let me know when you're free"
What Kills Response Rates
❌ Generic: "I help businesses save time and money" ❌ Long: 3+ paragraphs ❌ Salesy: "Limited time offer! Act now!" ❌ Desperate: "Please respond!" ❌ Hard pitch: Pricing and features in first email
Template Library
Template #1: The Observation Subject: Saw you're hiring [role]
Body: "Hi [Name], noticed you're hiring a [dispatcher/admin/etc].
That's usually a sign you're growing fast and current systems can't keep up.
I build software for [industry] that lets you grow without hiring more admin staff. Built similar system for [Company] - they handle 2x the volume with same team now.
Worth a quick call?"
Template #2: The Problem Subject: [Pain point question]
Body: "Hi [Name],
Quick question: How do you currently [painful process]?
Most [industry] companies waste 10-15 hours/week on this manually.
I build custom software that automates it. [Company] used to spend 15 hours/week, now it's automated.
15-min call to show you how it works?"
Template #3: The Referral Subject: [Mutual connection] suggested I reach out
Body: "Hi [Name],
[Mutual Connection] mentioned you might be interested in [solution to pain point].
I recently built [specific software] for [their competitor]. Saved them 20 hours/week and $80K/year.
Worth exploring if similar solution makes sense for [Their Company]?"
Volume Strategy
Outreach Math:
- 100 cold emails sent
- 5-10% response rate = 5-10 responses
- 50% book calls = 2-5 discovery calls
- 40% convert = 1-2 new clients
To get 1 client/month: Send 20-25 outreach emails/week
Remember
Cold outreach is a numbers game. Most won't respond. That's okay.
Focus on:
- Specific, relevant messages
- Volume (20-30/week consistently)
- Follow-ups (3 touches max)
- Easy CTA (calendar link)
Do this every week. You'll book calls. Calls turn into clients.