SKILL.md
Brand Measurement Dashboard Skill
When to Use
- Establishing KPIs for brand initiatives or campaigns.
- Building recurring dashboards for ELT, marketing, or product leadership.
- Connecting creative execution metrics to business outcomes.
Framework
- Outcome Metrics – awareness, consideration, preference, NPS, share of voice.
- Experience Metrics – consistency scores, QA pass rate, accessibility compliance, latency.
- Engagement Metrics – content consumption, event attendance, community participation.
- Business Impact – influenced pipeline, win rate lift, pricing power, retention shifts.
- Governance Signals – council throughput, exception volume, training completion.
Templates
- BI dashboard layout with recommended charts + refresh cadences.
- KPI definition sheet with owners, data sources, and calculation notes.
- Executive summary template highlighting trends, risks, and asks.
Tips
- Pair qualitative verbatims with trend charts to humanize data.
- Tag each metric with decision owner so follow-ups are clear.
- Integrate with
run-brand-governance-councilfor automated reporting.