SKILL.md
Brand Identity Creator
Overview
This skill assists in the creation of professional Brand Identity Guidelines. It guides the user through the discovery of the brand's core, personality, and visual identity, and generates a structured document.
Workflow
Phase 1: Brand Discovery
Understand the foundation of the brand.
- Mission: Why does the brand exist?
- Vision: Where is the brand going?
- Values: What principles guide the brand?
- Target Audience: Who is the brand for?
Phase 2: Brand Personality
Define how the brand communicates.
- Archetype: See [brand-archetypes.md](references/brand-archetypes.md) for the 12 common personas.
- Voice & Tone: Is the brand formal or casual? Serious or humorous?
Phase 3: Visual Identity
Define the visual elements.
- Colors: Primary and secondary palettes (Hex/RGB).
- Typography: Header and body fonts.
- Logo: Usage rules (if applicable).
- Imagery: Photo and icon styles.
Phase 4: Document Generation
Once the information is gathered, populate the [brand-guidelines-template.md](assets/brand-guidelines-template.md) with the defined content.
Usage Instructions
- Assess current state: Determine how much of the brand identity is already defined.
- Interview/Propose:
If undefined, ask targeted questions to extract the mission/vision/values. Propose archetypes or colors based on the industry and audience.
- Draft: Use the template structure to draft the content.
- Refine: Iterate with the user on specific sections (e.g., "Is this tone too casual?").
- Finalize: Present the complete Brand Identity Guidelines markdown document.