SKILL.md
Affiliate Marketing
Build and scale SaaS affiliate programs that drive 20-50% of customer acquisition at 30-50% lower CAC.
Quick Start
- Define Program → Choose commission model matching business stage
- Select Platform → Pick tool based on scale and integration needs
- Recruit Partners → Identify KOL/KOC aligned with ICP
- Prevent Fraud → Implement multi-layer protection
- Scale & Optimize → Track KPIs, iterate on performance
Commission Models
| Model |
Best For |
Rate |
Cookie |
| Recurring |
SaaS subscriptions |
20-30% |
90 days |
| One-time |
High-ticket products |
$50-200 |
60 days |
| Tiered |
Scaling programs |
20→40% |
90 days |
| Hybrid |
Top affiliates |
Base + % |
120 days |
Platform Quick Reference
| Platform |
Best For |
Price |
Setup |
| FirstPromoter |
Early-stage SaaS |
$49/mo |
1 hour |
| Rewardful |
Stripe-first |
$29/mo |
30 min |
| PartnerStack |
Enterprise |
$500+/mo |
1 week |
| Impact.com |
Large scale |
Custom |
2 weeks |
Key Metrics
- Conversion Rate: Target 3-5%
- EPC (Earnings/Click): $5-50 for SaaS
- CAC via Affiliate: 30-50% lower than paid
- Affiliate Retention: Target >70%
- Program ROI: 3:1 to 5:1 typical
References
Strategy & Design
- [Program Structure](references/program-structure.md) - Commission models, tiering, cookie windows
- [Platform Selection](references/platform-selection.md) - FirstPromoter vs PartnerStack vs Rewardful
Partner Recruitment
- [KOL/KOC Partnerships](references/kol-koc-partnerships.md) - Influencer identification, vetting, compensation
- [Outreach Templates](references/outreach-templates.md) - Cold emails, proposals, onboarding
Operations
- [Fraud Prevention](references/fraud-prevention.md) - Detection, clawbacks, risk management
- [Compliance & Legal](references/compliance-legal.md) - FTC disclosure, GDPR, contracts
- [Case Studies](references/case-studies.md) - Dropbox, PayPal, Shopify, ConvertKit
Decision Tree
GOAL → STRATEGY
├─ Launch Program → FirstPromoter + 25% recurring + 10-20 affiliates
├─ Scale Revenue → Tiered commissions + content creators + KOC focus
├─ Enterprise → PartnerStack + agency partners + hybrid compensation
├─ Reduce Fraud → 90-day holds + vetting + clawback policies
└─ Optimize ROI → Track EPC + CLV attribution + retention bonuses
Quick Wins
- Two-sided rewards - Both referrer AND referee get incentives (68% higher participation)
- 90-day cookie - Industry standard for B2B SaaS sales cycles
- Recurring commission - Aligns affiliate motivation with customer retention
- Commission holds - 60-90 days matching refund window prevents fraud
- Tier advancement - 20%→30%→40% based on performance
Report Output
Activate: assets-organizing skill for report file paths
Affiliate reports go to assets/reports/performance/{date}-affiliate-program.md
Anti-Patterns
| Issue |
Fix |
| Low participation |
Increase commission to 25-30% |
| High fraud rate |
Implement 90-day hold + vetting |
| Inactive affiliates |
Monthly check-ins + content support |
| Brand bidding |
Explicit TOS prohibition + monitoring |
| Poor conversion |
Provide better landing pages + training |