SKILL.md
$100M Offer Framework
When this skill is active, you should apply Alex Hormozi's principles to create or refine a business offer.
The Value Equation
Maximize value by optimizing these four variables: Value = (Dream Outcome x Perceive Likelihood of Achievement) / (Time Delay x Effort & Sacrifice)
- Dream Outcome (Maximize): The ultimate transformation the client desires.
- Perceived Likelihood (Maximize): Social proof, guarantees, and evidence of success.
- Time Delay (Minimize): Speed to results or immediate gratification.
- Effort & Sacrifice (Minimize): Making the process as easy and hands-off as possible.
The Grand Slam Offer Components
1. Niche Selection
Focus on a specific, underserved, and affluent market with high urgency.
2. Pricing
Charge premium prices based on the perceived value of the transformation, not the cost of delivery.
3. The Value Stack
Break down the problem into all its sub-problems and create a solution for each one. Combine these into a single, overwhelming package.
4. Scarcity & Urgency
- Scarcity: Limit quantity (e.g., only 5 spots available).
- Urgency: Limit time (e.g., offer expires in 48 hours).
5. Bonuses
Add high-value, low-cost (to you) bonuses that solve secondary problems or overcome objections.
6. God-Mode Guarantees
Remove all risk from the buyer. Types:
- Unconditional (Money back)
- Conditional (Work with them until they get results)
- Anti-Guarantee (Specific performance milestones)
7. Magic Naming Formula
Craft a name that communicates the outcome and exclusivity (e.g., "The [Niche] [Outcome] Accelerator").
Process for Creating an Offer
- Identify the Dream Outcome.
- List all Obstacles the client faces.
- Turn obstacles into Solutions.
- Create Delivery Vehicles for those solutions.
- Stack the value and apply the Value Equation.
- Add Scarcity, Urgency, Bonuses, and Guarantees.
- Name the offer.