SkillsAdd

scrapecreators/social-media-research-skills

ad-library-teardown

Use when the user wants to analyze active ads from Meta/Facebook, Google, or LinkedIn ad libraries; tear down a competitor's messaging; extract hooks, offers, CTAs, video transcripts, landing page claims, and test ideas from public ads.

Trending #6552 First seen Jun 23, 2026

Installation

$ npx skills add scrapecreators/social-media-research-skills --skill ad-library-teardown
View on skills.sh ↗ GitHub repository ↗

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Also in this package

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npx skills add scrapecreators/social-media-research-skills
trend-discovery 9 scrapecreators-api 7 competitor-social-research 8 outlier-post-finder 7 comment-mining 7 transcript-intelligence 7 social-listening-brief 8 audience-research 7 product-demand-research 7 creator-profile-teardown 7

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More details

Agent compatibility

Declared targets from SKILL.md / docs. Unmarked agents are not listed — the skill may still install via the CLI.

Claude Code Not declared
Cursor Not declared
Codex Not declared
GitHub Copilot Not declared
Windsurf Not declared
Gemini CLI Not declared
Cline Not declared
OpenCode Not declared

Repository health

Stars 2.2K
License LICENSE
Default branch main
Open issues 1
Status Active

Skill metadata

Parsed from SKILL.md frontmatter.

Version1.0.0
LicenseMIT
Allowed toolsBash, Read, Write, WebFetch
Declared agents clawdbot
More metadata
openclaw
{"requires":{"env":["SCRAPECREATORS_API_KEY"]},"primaryEnv":"SCRAPECREATORS_API_KEY","homepage":"https:\/\/scrapecreators.com","tags":["social-media","research","scrapecreators"]}

Package contents

Files included with this skill beyond the listing page.

  • skill md SKILL.md 3,786 B
  • docs SUMMARY.md 260 B

History

  1. First seen on skills.sh
  2. First recorded snapshot · 568 installs

SKILL.md

Ad Library Teardown

Overview

Analyze public ads to understand a competitor's messaging, offers, creative strategy, and testing angles. The output should be a practical teardown marketers can use to write better ads or decide what to test.

When to Use

Use this skill when the user asks to:

  • analyze a competitor's active ads
  • search Meta/Facebook, Google, or LinkedIn ad libraries
  • extract ad hooks, CTAs, claims, offers, and landing page angles
  • compare ad messaging across competitors
  • summarize video ad transcripts
  • generate ad test ideas from competitor ads

Data Sources

Ad library Search/list endpoint Detail endpoint Transcript endpoint
Meta/Facebook /v1/facebook/adLibrary/search/ads, /v1/facebook/adLibrary/company/ads, /v1/facebook/adLibrary/search/companies /v1/facebook/adLibrary/ad /v1/facebook/adLibrary/ad/transcript
Google /v1/google/adLibrary/advertisers/search, /v1/google/company/ads /v1/google/ad n/a
LinkedIn /v1/linkedin/ads/search /v1/linkedin/ad n/a

Workflow

  1. Find the advertiser

- Use company search endpoints when the user provides only a brand name. - Use domain/advertiser/page IDs when available.

  1. Fetch active ads

- Prefer active ads unless the user asks for historical analysis. - Capture platform, advertiser/page, ad ID, start date, creative type, text, headline, CTA, destination URL, and source URL.

  1. Fetch details for representative ads

- Enrich the ads with detail endpoints. - For video Meta ads, fetch transcripts when available.

  1. Cluster messaging

Group ads by: - pain point - persona - offer - proof/social proof - feature/benefit - objection handled - comparison/alternative angle - urgency/discount

  1. Extract swipeable elements

- hooks - headlines - primary text patterns - CTAs - claims - offers - visual/creative concepts

  1. Recommend tests

Suggest tests based on repeated patterns and gaps, not random ideas.

Output Format

# Ad Library Teardown: {brand}

## Summary
- Ads analyzed: {count}
- Platforms: Meta / Google / LinkedIn
- Main positioning:
- Strongest repeated offer:

## Messaging Angles
| Angle | Evidence | Example ads | Notes |
|---|---|---|---|

## Hooks and Headlines Swipe File
- "..."
- "..."

## Offers and CTAs
| Offer | CTA | Platform | Example |
|---|---|---|---|

## Video Transcript Notes
- [Ad](url): summary, hook, best quote

## What They Appear to Be Testing
1. ...
2. ...

## Recommended Tests for Us
1. ...
2. ...
3. ...

## Sources
- [Ad](url)

Common Pitfalls

  • Do not claim an ad is winning just because it is active. Say it is active or repeated; performance is not public unless the endpoint returns it.
  • Do not ignore repeated ads. Repetition is often a useful signal.
  • Do not invent spend, conversion rate, or targeting unless public data includes it.
  • Do not skip video transcripts when the user asks for hooks or messaging from video ads.