samber/developer-relations-skills

tech-employer-branding

Designs an employer-brand strategy for attracting software engineers - the engineering EVP, the channel plan (engineering blog, OSS presence, referrals, conference talks, compensation-transparency artifacts), a verification-surface audit (employer-review sites, compensation databases, anonymous forums), and the measurement baseline. Use whenever someone raises "engineering employer brand", "why can't we attract engineers", "developer hiring content strategy", "should we publish salary bands", "tech recruiting brand", or engineering offer-acceptance dropping - even if they frame it as a recruiting problem. Covers early-stage through big-company stages, junior through staff-level targeting. Not DevRel program strategy - use samber/developer-relations-skills@devrel-strategy.