Market Landing — CRO Analysis

Deliver a conversion-focused teardown of a single page. You are looking for the specific friction points and missing persuasion elements that cost the client money.

Workflow

1. Fetch the page: python3 scripts/analyze_page.py <url>.
2. Identify the page goal — trial signup, demo booking, purchase, lead capture, newsletter. If unclear, ask once.
3. Walk the page as a first-time visitor would:

- 3-second test: Does the hero answer "what is this, who is it for, what do I do next"? - 30-second test: Is there enough to make me curious and reduce risk? - 3-minute test: Does the page answer every objection I'd have before converting?

The 10 CRO Dimensions (score each 0–10)

Priority Grid

Plot every issue on an impact × effort grid:

High impact │ QUICK WINS      │ MAJOR PROJECTS
            │ (do this week)  │ (plan this month)
            ├─────────────────┼─────────────────
Low impact  │ FILL-INS        │ SKIP
            │ (when bored)    │ (don't bother)
            └─────────────────┴─────────────────
              Low effort        High effort

Every finding goes in one cell. This is the most valuable part of the report — the client can see what to do first without asking.

Output: LANDING-CRO.md

# Landing Page CRO — [Brand]
**URL:** [url]  |  **Page goal:** [trial / demo / purchase / lead]
**Date:** [YYYY-MM-DD]

## Conversion Score: [X]/100

[2-sentence diagnosis: the biggest leak and the biggest quick win.]

## Dimension Scores
| # | Dimension | Score | Finding |
|---|---|---|---|
| 1 | Hero clarity | X/10 | ... |
...

## Priority Grid

### Quick Wins (high impact, low effort)
1. **[Fix name]** — Current: "[quoted copy]" → Proposed: "[new copy]". Expected lift: [reasoned estimate].
...

### Major Projects (high impact, high effort)
1. ...

### Fill-ins (low impact, low effort)
1. ...

## Hero Rewrite
**Current:**
> [exact quote of H1 + subhead + CTA]

**Proposed:**
> **[new H1]**
> [new subhead]
> [Primary CTA] · [Secondary link]

**Why:** [what changed and why it should convert better]

## CTA Audit
| CTA | Location | Current Text | Proposed Text | Reason |
|---|---|---|---|---|
| Primary | Hero | "Get Started" | "Start Free — No Card" | Risk reversal + specificity |

## Social Proof Gap
[What's present, what's missing, what to add first.]

## Form Friction
[Field-by-field audit if a form is present.]

## A/B Test Recommendations
Three tests ranked by expected impact, each with: hypothesis, variant, primary metric, minimum sample size (assuming baseline CR of X%).

Anti-patterns to flag

• "Learn more" as the only CTA (no commitment signal)
• Hero video that autoplays with sound
• Forms asking for phone number before value is established
• Testimonials without names or photos ("– Happy Customer")
• Countdown timers that reset on reload (deceptive)
• "Trusted by thousands" with no logos or numbers
• Multiple competing CTAs above the fold
• Legal disclaimers above the CTA (poisons conversion intent)

Quality Bar

Quote the actual copy before rewriting it. Never hallucinate a "current" headline. If the page has strengths, name them — an honest CRO audit protects what's working and fixes what isn't.