Create a production brief (ТЗ) for Instagram Reels: teleprompter script and editor brief. Triggers: /reels, 'write a reel', 'reel brief', 'create reel script', 'editor brief', link to an Instagram reel + adaptation request. Downloads a reference reel, transcribes it, analyzes structure, generates an HTML doc with two blocks: teleprompter script (with timings) and editor brief (visuals, transitions, on-screen text). Format: HTML with dark theme. NOT for: posting reels, video editing, account ana…
Create a production brief (ТЗ) for Instagram Reels: teleprompter script and editor brief.
Triggers: /reels, 'write a reel', 'reel brief', 'create reel script', 'editor brief', link to an Instagram reel + adaptation request.
Downloads a reference reel, transcribes it, analyzes structure, generates an HTML doc with two blocks: teleprompter script (with timings) and editor brief (visuals, transitions, on-screen text).
Format: HTML with dark theme.
NOT for: posting reels, video editing, account analytics.
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Package contents
Files included with this skill beyond the listing page.
skill mdSKILL.md4,123 B
docsSUMMARY.md521 B
History
First seen on skills.sh
First recorded snapshot · 3 installs
SKILL.md
Reels — Production Brief for Instagram Reels
Process
Option A: Adapting a reference reel
Get the reference reel link
Download via scripts/download.sh (from instagram-superpower skill)
Transcribe via mlx_whisper or groq-voice
Get metrics via HikerAPI (media/by/code)
Analyze script structure
Adapt to your language and brand voice
Generate HTML
Option B: Script from scratch
Get the topic from the user
Load your tone of voice guide
Write script using the formulas below
Generate HTML
Script formulas
"STOP doing X" (proven: 100K+ views)
HOOK (0-3 sec): Forbid a familiar action
PROBLEM (3-12 sec): Why it's wrong
SOLUTION (12-25 sec): The right way + examples
PROOF (25-30 sec): Specific result
INSTRUCTIONS (30-42 sec): Step-by-step how-to
BACKUP (42-46 sec): Alternative
CTA (46-50 sec): "Write [WORD] in comments"
"You didn't know X can do Y" (proven: 25K+ views)
HOOK (0-3 sec): X can do more than you think
LIST (3-40 sec): 3-5 features with demos
CTA (40-45 sec): "Write [WORD] in comments"
"Step-by-step guide" (proven: 25K+ views)
HOOK (0-3 sec): Let's break down N steps on [topic]
STEPS (3-45 sec): Step by step with screen demos
CTA (45-50 sec): "Write [WORD] in comments"
HTML document structure
HTML generated using the present skill (dark theme design system).
Required blocks (in this order):
1. Header
Badge: "Reel Script"
Topic name
Metadata: duration, keyword, format
2. Reference original (if adapting)
Author (@username)
Reel link
Metrics: views, comments, shares, likes, ER
Block "Why it worked" — 3-5 reasons
3. Teleprompter script
Clean text for reading
Large font (1.15rem+), high line-height (2)
Pauses between blocks (— pause —)
No technical notes — speech only
4. Editor brief — second-by-second breakdown
Timeline with timecodes (0-3 sec, 3-12 sec, ...)
For each block:
- Speech (what the presenter says) — in quote-block - On screen (what to show) — in tip-card - Text overlays - Screenshots/screencasts to insert - Transitions between blocks - Code to show in terminal
5. Script formula
Brief diagram of the structure
6. CTA card
Keyword prominently displayed
Keyword stats (if available)
NOT to include:
Reel caption — user writes it themselves
Hashtags
Keywords for CTA
Common keyword patterns:
Use a keyword that relates to the reel topic
Track keyword conversion in your automation system (e.g. ChatPlace, ManyChat)
