Formatting insight axes

PostHog renders insights with a built-in axis formatter. Use it instead of contorting the query or a literal prefix/postfix to fake units.

The two insight kinds configure it in different places:

• TrendsQuery — trendsFilter.aggregationAxisFormat (this page, below)
• SQL insights (DataVisualizationNode) — per-column

settings.formatting (see [SQL insights](#sql-insights-datavisualizationnode))

The anti-pattern

If you are reaching for any of these, stop and pick a format below first:

• formula: "A / 60" with aggregationAxisPostfix: " mins" — manual seconds -> minutes
• formula: "A / 1000" with aggregationAxisPostfix: " s" — manual ms -> seconds
• formula: "A * 100" with aggregationAxisPostfix: "%" — manual ratio -> percent
• aggregationAxisPostfix: "ms" / "s" / "min" / "hr" on raw values

These freeze the unit at one scale. The built-in formatter picks a friendly unit per value (1.5s, 2m 12s, 1h 4m) and keeps the underlying series numerically correct for further math, breakdowns, and alerts.

Available formats

Set trendsFilter.aggregationAxisFormat on the TrendsQuery:

Companion fields on trendsFilter:

• aggregationAxisPrefix — literal prefix (e.g. "$") when you need a symbol

pinned to a specific currency or unit, regardless of project settings

• aggregationAxisPostfix — literal suffix; reserve for genuine units the

format can't express (e.g. " req", " events"), never for "mins" / "s" / "%" — the percentage formats already append the % sign, so a "%" postfix renders 50%%

• decimalPlaces — cap decimals (1 or 2 is usually right for currency / ratios)

Currency — pick format or prefix carefully

aggregationAxisFormat: "currency" renders with the project's base currency (set in project settings, defaults to USD). Use it when the underlying values are in that same currency — e.g. revenue events that PostHog auto-converts to the project's base currency.

If the values are pinned to a specific currency regardless of project (e.g. $aitotalcost_usd is always USD, even on a EUR-base project), use aggregationAxisPrefix: "$" + decimalPlaces: 2 so the symbol matches the data. Using format: "currency" here would render USD values with € on a EUR project.

When the series is in seconds

If the series is in seconds (latency, session length, time-to-first-event, processing time, page load, etc.), silently default to aggregationAxisFormat: "duration". Do not stop to ask — the formatter is non-destructive (the underlying values stay in seconds either way, only the labels change), so picking it is always at least as good as raw seconds.

Only confirm with the user when they have explicitly named a fixed unit they want pinned ("show this in minutes", "graph the average in hours"):

"I can pin the y-axis to minutes by dividing the series by 60, or use
PostHog's duration formatter which auto-picks seconds / minutes / hours
per value — 90s renders as 1m 30s and 5400s as 1h 30m. Which would
you prefer?"

In one-shot MCP contexts where no user is in the loop, just pick duration and move on.

Examples

Latency — duration in milliseconds

{
  "kind": "TrendsQuery",
  "series": [
    {
      "kind": "EventsNode",
      "event": "$pageview",
      "math": "p95",
      "math_property": "$performance_page_loaded"
    }
  ],
  "trendsFilter": {
    "aggregationAxisFormat": "duration_ms"
  }
}

Average session length — duration in seconds

{
  "kind": "TrendsQuery",
  "series": [
    {
      "kind": "EventsNode",
      "event": "$pageleave",
      "math": "avg",
      "math_property": "$session_duration"
    }
  ],
  "trendsFilter": {
    "aggregationAxisFormat": "duration"
  }
}

Revenue — currency in the project's base currency

{
  "trendsFilter": {
    "aggregationAxisFormat": "currency",
    "decimalPlaces": 2
  }
}

Fixed-currency value (e.g. LLM cost in USD) — pin the symbol

{
  "trendsFilter": {
    "aggregationAxisPrefix": "$",
    "decimalPlaces": 2
  }
}

Conversion rate — percentage from a 0-1 formula

{
  "kind": "TrendsQuery",
  "series": [
    {
      "kind": "EventsNode",
      "event": "checkout_completed",
      "math": "dau"
    },
    {
      "kind": "EventsNode",
      "event": "checkout_started",
      "math": "dau"
    }
  ],
  "trendsFilter": {
    "formula": "A / B",
    "aggregationAxisFormat": "percentage_scaled",
    "decimalPlaces": 1
  }
}

SQL insights (DataVisualizationNode)

SQL insights have no trendsFilter. Formatting is per column, on chartSettings.yAxis[].settings.formatting for a chart and top-level tableSettings.columns[].settings.formatting for a table.

{
  "kind": "DataVisualizationNode",
  "source": { "kind": "HogQLQuery", "query": "SELECT week, conversion_rate FROM ..." },
  "display": "ActionsLineGraph",
  "chartSettings": {
    "xAxis": { "column": "week" },
    "yAxis": [
      {
        "column": "conversion_rate",
        "settings": { "formatting": { "style": "percent", "decimalPlaces": 1 } }
      }
    ]
  }
}

style is none, number, short, or percent — no duration or currency. Express those with prefix / suffix, or in the SQL itself.

percent both appends the % sign and multiplies the value by 100 (like the trends percentage_scaled format; there is no unscaled variant). So feed it a 0-1 ratio and leave suffix unset — pick one shape, never a mix:

A mix renders broken: style: "percent" plus a "%" suffix gives 47.3%%, and percent on an already-scaled 0-100 column gives 4730%. Prefer the ratio form — it keeps the 100.0 * out of the query, so the stored column stays a plain ratio for anything else that reads it.

Updating an existing insight

If an insight you are already editing uses one of these anti-patterns — a trends formula/postfix pair, or a SQL column with both style: "percent" and a "%" suffix — fix it in the same posthog:insight-update call: drop the divide-by-N or 100.0 * and the literal %, and let the format own the unit. Values stay the same, only labels change. Do not scan unrelated insights — fix only the ones you are already touching.