Landing Page Copywriter

Create high-converting landing page copy using proven copywriting frameworks.

Instructions

Follow this workflow to produce landing page copy or marketing website content.

1. Gather product/service information. Determine:

- The product or service being sold - The target audience - The problem it solves - The competitive advantage (what makes it unique) - The action visitors should take - Available social proof, testimonials, or data points

1. Choose a copywriting framework.

PAS (Problem-Agitate-Solution): - Identify the pain point - Amplify the consequences - Present the solution

AIDA (Attention-Interest-Desire-Action): - Grab attention with a bold claim - Build interest with details - Create desire with benefits - Prompt action with a CTA

StoryBrand: - The hero (customer) has a problem - Meets a guide (the brand) - Who gives them a plan - Calls them to action - That results in success or avoids failure

1. Generate landing page sections.

Hero section: - Headline (value proposition in 10 words or less) - Subheadline (expand on the value) - Primary CTA button text - Trust indicators (used by X companies, Y reviews)

Problem section: - Identify the pain point the audience feels - Use emotional language - Include 2-3 specific scenarios

Solution section: - Explain how the product solves the problem - Cover 3-5 key features with benefit-focused descriptions - State why it beats alternatives

How it works: - Lay out 3-4 simple steps - Give each step an icon concept and a description - End with a CTA

Social proof: - Structure testimonials (quote + name + role + company) - Include a case study snippet - Add trust badges or metrics

Pricing/plans (if applicable): - Provide a feature comparison - Highlight the recommended plan - Add money-back guarantee copy

FAQ: - Address 5-7 common objections - Give clear, confident answers

Final CTA: - Add an urgency or scarcity element - Include risk reversal (guarantee) - Write button text that reinforces value

1. Format the output using the template in [references/output-template.md](references/output-template.md).

1. Apply copywriting best practices:

- Use active voice, present tense - Focus on benefits, not features - Include specific numbers and data - Address objections directly - Create urgency without being pushy - Use power words (proven, guaranteed, instant, effortless) - Keep sentences short and scannable - Use "you" language (customer-focused) - Include multiple CTAs throughout the page

1. Apply CTA button best practices:

- Start with an action verb - Be specific about the outcome - Use first person when appropriate ("Start My Free Trial" vs "Start Your Free Trial") - Create urgency ("Get Instant Access") - Avoid generic text ("Submit", "Click Here")

Example Triggers

• "Write landing page copy for a B2B SaaS tool"
• "Create sales page content using PAS framework"
• "Generate hero section copy for my product"
• "Write conversion-optimized CTAs"
• "Help me with landing page headlines"

Output Quality

Ensure all copy:

• Leads with value, not features
• Addresses target audience pain points
• Uses emotional and logical appeals
• Has clear, compelling CTAs
• Includes social proof elements
• Handles objections proactively
• Creates urgency appropriately
• Is scannable and easy to read
• Uses proven copywriting frameworks
• Follows conversion optimization best practices

Generate professional, high-converting landing page copy that turns visitors into customers.